Modeling a Successful Digital Application

1. Modeling a Successful Digital Application Boston Community Change – A Case Study

2. Who Am I… • Technology Strategist • Boston Main Streets • City of Boston • Current Managed Projects • Main Streets WiFi • www.mainstreetswifi.com • Boston Community Change • www.bostoncommunitychange.org

3. Our Partners • The Interra Project (www.interraproject.com) • NonProfit based in Seattle • Founded by Greg Steltenpohl (Odwalla Juices), Jon Ramer and Dee Hock (Visa International) • National and International Scope • Nietech • Provides Proprietary Exchange

4. Speaking Objectives • Boston Community Change Overview • Key Considerations in Design • Share Future Plans

5. “What the world needs now are integrated communities of empowered people”—Bill Clinton, Global Philanthropy Forum 2007

6. What is Boston Community Change A Brief Overview

7. The Elevator Pitch Boston Community Change is changing the way people shop, and the way merchants do business, by providing a simple-to-use identification card that rewards customers and benefits the community when cardholders shop at participating local businesses.

8. Customer, Merchant, Beneficiaries

10. Operations & Logistics How a transaction works… • Consumer shows the Community Card at Purchase • Salesperson types the total value into the credit card terminal • Salesperson swipes the Community Card through the terminal

11. Operations & Logistics • Terminal communicates the value of the purchase through the Mastercard Exchange • Terminal creates a “Decline” message on the terminal • Customer proceeds to pay in any form desired (Cash, Check or Credit Card)

12. $1.49 $.26 $.596 $.894 $.149 $.447 $.298 $.149 $.00.0 $.298 Operations & Logistics How the money flows… Example rebate plan: 5% off purchases over $30 • Consumer purchases a $35 item • 5% is collected from the Merchant • A 26 cents transaction fee is deducted • 60% is credited to the consumer • 10% is credited to the BMS district • 10% is credited to a non-profit • 20% is used to support the program $1.75

13. Context of Change The Technology Future that drive Application Adoption

14. Principle Strategy Pursued • Reality: “Organizations can isolate and keep us apart as much as they bring us together” – John Ramer • Organizations often operate in silos, opportunity exists in the adaptive space between these silos

15. General Trends • Emerging Youth Culture • Emerging Consciousness • Ubiquitous Internet Shifts Power Structures • Networked People • Bottom up Context Awareness • Self Interest & Collective Good

16. How the Internet is Used • Collaboration • Ad Hoc Institutions • Ad Hoc or Distributed Solutions • E-Commerce and V-Commerce • Portal to: • Information • Networks • Commerce • Backbone for “Meshed” Hardware

17. Technology that empowers The Emerging Technical Ecosystem

18. Technology that Empowers • Open Source Structure • Freebase | WiserEarth • Sensor Tools | SmartCards, RFID • Metaverse | SecondLife, Open Metaverse Project • Higgins, InfoCards • "Always Online“ and Ubiquitous is Essential

19. “Bridging” Technology The Necessary Link between Virtual and Physical

20. Real World / Internet World Bridge • Recycling • Recycle Bank | Linking Recycling & Local Shopping • Public Transportation • Incentivized use of Subways and Buses • Regenerative Commerce • Incentivized Local Shopping and Cooperative Support • Transparent Community Consciousness • WiserEarth informing Boston Community Change • Multidimensional Community Collaboration & Design • SecondLife Metaverse Community Expression

21. The Future of Boston Community Change The Vision and Strategy for Tomorrow

22. Through a series of “meshups” that include both hardware and software integration, we plan to extend the reach of Boston Community Change beyond Regenerative Commerce to Regenerative Community and a Regenerative City 1 2 3 5 Road Map for Boston Community Change 4

23. Backup Slides