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“Specialized Competitive Technical Intelligence Services for SMEs”. Sebastien Prince-Richard Business Analyst – Fuel Cells Ottawa 14 February 2001. Outline. CTI for technology SMEs What, Why, the Need The fuel cell CI/CTI initiative Why fuel cells? The service

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specialized competitive technical intelligence services for smes

“Specialized Competitive Technical Intelligence Services for SMEs”

Sebastien Prince-Richard

Business Analyst – Fuel Cells

Ottawa

14 February 2001

outline
Outline
  • CTI for technology SMEs
    • What, Why, the Need
  • The fuel cell CI/CTI initiative
    • Why fuel cells?
    • The service
  • The vision of a CI/CTI network
what is cti again
What Is CTI Again?
  • CI that focuses on the technological dimensions of competition:
    • Technology trends
    • R&D strategies and capabilities
    • Technology and patent portfolios
    • Manufacturing capabilities…
  • A powerful management tool for technology companies and organizations
why a cti service
Why a CTI Service?
  • SMEs often do not have the necessary resources to perform proper CI/CTI
  • The impact of CTI can be determinant on:
    • R&D orientations
    • Choice of corporate partners, alliances
    • Product development & commercialization strategy
    • Manufacturing techniques
the need

Ultimately, the value of the service lies in:

  • Time saving
  • Key information, insights
The Need
  • Survey completed by CIMI to identify needs in Fuel Cell CTI and market intelligence revealed:
    • Respondents value competitive and market intelligence, as long as info is relevant and current
    • In general, no standardized method of gathering CTI or Market Intelligence (self rating 6.1 and 6.4/10)
    • Preference for value-added analysis with access to raw data
    • Preference for info delivered electronically
    • Should complement info available elsewhere, e.g. Internet
the fuel cell cti initiative
The Fuel Cell CTI Initiative
  • Project initiated by CIMI in 2000 with support from NRC IRAP
  • Primary clients: Canadian SMEs, IRAP clients
  • One of the first specialized CI/CTI services within IRAP
why fuel cells
Why Fuel Cells?
  • Critical role in fundamental transformations of energy technologies and markets
  • Convergence of market drivers in 3 sectors:
    • Clean Transportation
    • Distributed Power Generation
    • High energy portable electronics
  • Canada in a leadership position
fuel cell markets

40

Total

Market Size

($ billion)

0

2000

2010

Applications

Projected Market Size by 2010 ($ billion /yr) *

Stationary

20

Transport

15

Portable / Battery

5

* Source: Johnson-Matthey

Fuel Cell Markets

Projected annual growth rate: 35-75 %

canadians in fuel cells

Ballard $ 500 M

Global Thermoelectric $ 125 M

Stuart Energy Systems $ 150 M

Hydrogenics $ 117 M

Dynetek $ 40 M

$ 1 Billionraised by Canadian Companies

Canadians in Fuel Cells
the tools to provide cti

Specific reports

Expertise & product database

Monthly updates

Alerts

Information management

Value-added analysis &

synthesis

The Tools to Provide CTI

Collection Treatment Dissemination

Conference material

World Wide Web

Database info

Newsletters

Patents

Nexis / Dialog

Fuel Cell Network

CISTI

NRC-IRAP-CTN

services
Services
  • Requests and Consulting
      • Quick requests (2-3 pages)
      • In-depth requests (8-10 pages)
  • Database
      • Directory of companies + organizations
  • Monthly CTI & market updates
      • Distributed electronically (3-5 pages)
  • Alerts
      • Efficient distribution to targeted clients
concrete examples of requests
Concrete Examples of Requests
  • Competitionof Zinc-air systems for FC bikes
  • Technology match for high efficiency burner technology
  • Analysis of component value in innovative fuel cell hybrid system
  • Trend forecastingof fuelling options for FCVs
  • Patent searchfollowing targeted monitoring
value added information
Value-added Information
  • Database  Quick identification of:
    • Competitors
    • Suppliers
    • Potential partners (technical, commercial, financial)
    • In addition to technical expertise, emphasis on alliances / partnerships and location
  • Monthly updates
    • Focused CTI on one aspect
    • Synthesis and analysis of recent developments
the networks involved
The Networks Involved
  • Fuel Cell Network
    • Local (Universities, companies,institutes…)
    • Canadian
    • International
  • CISTI: Information specialist
  • NRC: Fuel Cell Technology Center
  • IRAP: ITA Network
  • CTN
a model for cti assistance

CISTI – Information Specialist

Specialized Network

CIMI – Specialized CI/CTI Analyst

Value-added information

IRAP – Industrial Technical Advisors

CTN and NRC Networks

SME – IRAP client

A Model for CTI Assistance
an expanded model

CISTI – Ottawa

CIMI (BC)

?

(Prairies)

??

(…)

Info Specialists

Specialized CI/CTI Analysts

#1

#2

#3

#…

Fuel Cells

Biotech

Wireless

IRAP – Industrial Technical Advisors

Value-added information

SME – IRAP client

An Expanded Model

CTN and NRC Networks

CTI Network parallels & supports ITA Network

key points
Key Points
  • Proper CTI is critical to maximize chances of success in technology companies
  • Specialized CTI assistance:
    • Increases the competitiveness of Canadian SMEs
    • Is alogical step to improve support to tech SMEs
    • Adds value to the technology networks in Canada