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Unveiling the Power of AI: Opportunities and Dangers

Delve into the world of Artificial Intelligence with experts Martha Bennett and Matthew Guarini as they discuss AI applications, risks, and strategies to drive organizational success. Learn about AI technologies, pragmatic examples, pitfalls to avoid, and the importance of AI strategy. Discover how early adopters are leveraging AI for business results and the essential role of human-machine collaboration. Gain insights on building AI capabilities, addressing legal and ethical implications, and shaping a future-ready organization. Join the webinar on March 15, 2017, to explore the promises and potential perils of AI.

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Unveiling the Power of AI: Opportunities and Dangers

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  1. WEBINARThe Promise And Potential Peril Of AI Martha Bennett, Principal Analyst Matthew Guarini, Vice President, Research Director March 15, 2017. Call in at 10:55 a.m. Eastern Time

  2. Agenda • Introduction: Why is AI such a hot topic today? • How does Forrester define “AI”? • What are some of the key application areas for AI? • Which are the main pitfalls you should avoid? • How should you drive your organization’s AI strategy?

  3. How much AI have you interacted with today?

  4. Artificial intelligence (AI) isn’t one single technology • Like “cloud” and “big data,” it means different things to different people and consists of a wide variety of different technologies. • The technologies under the AI umbrella are at different stages of maturity. • Source: TechRadar™: Artificial Intelligence Technologies And Solutions, Q1 2017 Forrester report

  5. Examples of pragmatic AI include: • Speech recognition and natural language processing and generation • Alexa, Siri, Google Assistant, and Cortana • Chatbots on websites and in mobile apps • Automated translation • Machine learning and knowledge engineering • Lots and lots of application areas, ranging from reducing churn, predicting propensity to buy, personalization on the fly, recommendations, fraud detection, predictive maintenance, etc. • Image recognition combined with machine learning and deep learning • Detecting microscopic flaws and differences in manufactured goods • Prioritizing brain scans for examination by a clinician

  6. Examples of pragmatic AI, continued: • Advanced discovery techniques: • Machines are far superior to humans when it comes to data crunching — try reading millions of pages of specialist literature in seconds . . . • Flagship example: IBM Watson for Oncology • Robotics and self-driving cars • Self-driving cars aren’t about to take over, even though they’ve already proven to have lower accident rates than humans. • Robotics isn’t just about machines taking over jobs — a key application area is supporting human workers.

  7. True “cognitive” systems are as far away as ever, but companies can leverage AI technologies today. Source: Artificial Intelligence: What's Possible For Enterprises In 2017 Forrester report

  8. Interest in AI is high, adoption is in the early stages Source: The Promise And Potential Peril Of AI Forrester report

  9. Q: “How much has your team done to date with AI?” Poll Actively using Implementing Piloting Studying Nothing

  10. Q: “What areas of your organization are leading or evaluating the investment and adoption in AI systems?” Current AI investment is customer-focused. Base: 418 business and tech professionals; “don't know” answers excluded from analysis; Source: Forrester’s Q2 2016 Global State Of Artificial Intelligence Online Survey

  11. Q: “In areas where your organization has piloted, tested a POC, or deployed AI, what results have you achieved?” Early adopters are seeing results. Base: 394 business and tech professionals; “don't know” answers excluded from analysis; Source: Forrester’s Q2 2016 Global State Of Artificial Intelligence Online Survey

  12. Many AI scenarios revolve around augmenting human expertise, not replacing it.

  13. There are times when machines perform better than humans . . .

  14. . . . but there are also many scenarios where humans and robots enhance each other.

  15. Robots can help address labor shortages. Head chef: robot Andrew flips a pancake in the Henn-na restaurant at the Huis Ten Bosch amusement park in Sasebo, Nagasaki — The Asahi Shimbun/Getty Images Source: Financial Times, February 1, 2017

  16. But it’s not all brightness and sunshine Key pitfalls include: • Training bias and overfitting. • Use of inappropriate techniques. • Underestimating complexity and skills requirements. • Not considering how a system could be subverted. • Compliance/ethics violations.

  17. When things go wrong, it can be funny . . .

  18. . . . extremely awkward and embarrassing . . .

  19. . . . distinctly unfunny, . . .

  20. . . . or even lethal.

  21. But it’s not all brightness and sunshine Key pitfalls include: • Training bias and overfitting. • Use of inappropriate techniques. • Underestimating complexity and skills requirements. • Not considering how a system could be subverted. • Compliance/ethics violations. AI isn’t magic — it’s a lot of hard work!

  22. Recommendations • Drive your organization’s AI strategy — how can it benefit? • If you don’t, your competitors probably are. • Develop a road map for AI — start small, but think big. • Incremental benefits or business transformation? • Build capability in your team to be the go-to-resource of AI. • Otherwise, business decision makers will go elsewhere. • Make sure you take an end-to-end process view, and also look across processes. • Beware of unintended consequences. • Start the conversation about legal and ethical issues at board level. • Your organizations want to be in the headlines for the right reasons!

  23. Further reading • The Promise And Potential Peril Of AI Forrester report • TechRadar™: Artificial Intelligence Technologies, Q1 2017 Forrester report • Artificial Intelligence: What’s Possible For Enterprises In 2017 Forrester report • Artificial Intelligence Revitalizes BPM Forrester report

  24. Forrester insights for iPhone and iPad KEY RESEARCH AND DATA POINTS WHEN AND WHERE YOU NEED THEM • Access playbooks, reports, key takeaways, and data points to accelerate your projects and support your decision making. • Save reports and graphics to read online or offline, on the device of your choice. • Receive notifications to stay abreast of the latest trends and insights relevant to your initiatives. forrester.com/app

  25. Martha Bennett +44 7768 896 540 mbennett@forrester.com Twitter: @martha_bennett Matthew Guarini +1 630-862-4940 mguarini@forrester.com Twitter: @guarini12

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