SEO IS DEAD. Long live seo . A Presentation by Chris Gaskill. Today’s Webinar. Part 1: The Changing Nature of SEO Part 2 : Building Authority Part 3: Resources Part 4: Q & A. The Changing Nature of SEO. Now more than ever before, Google is changing the way it ranks pages.
A Presentation by Chris Gaskill
Part 1: The Changing Nature of SEO
Part 2: Building Authority
Part 3: Resources
Part 4: Q & A
Now more than ever before, Google is changing the way it ranks pages.
This is due to the emergence of social networks, user profiling, and artificial intelligence technology.
In other words, Google and the SEO world are in the middle of a major paradigm shift.
In the past, a website would rank highly primarily from:
Google now ranks based on everything in the past, PLUS:
Rankings are no longer only about a well-optimized site
and lots of backlinks from high-ranking websites.
Google now cares more about you having authentic
authority on the internet in your specific niche.
The more authority you have in Google’s eyes, the more your pages will rank naturally and easily across the board.
As a bonus, the more time you spend becoming an authority,
the less time you have to spend tinkering with your website.
This does not mean you can forego on-page optimization and trying to get backlinks. Authority is powerful because it is a force multiplier.
Building authority means selling yourself as someone to
be sought after across the internet. This means:
SEO on its own is dead because it has been eaten
up by internet & content marketing in general.
The good news is that not only does internet marketing bring you better SEO results, it also can help your business more than just search engine rankings by themselves.
In a broad sense, every page on your site should be high-quality and useful. This means lots of original, well-written content that can be considered the ultimate resource on a given topic.
This does not mean you can’t write smaller blog posts from time to time. Rather, chasing long-tail keywords with smaller blog posts should be supplementary to your highly informative and useful pages.
Put plainly, it is better to spend 15 hours writing a gigantic 5,000-word post filled with images and examples and only post once every month or two.
In comparison, 5 posts that you spend 3 hours each on that contain only 1,000 words with one or two images is much less effective.
Create content that is world-class; it makes it easier to hustle for links.
Backlinko.com – Learn how to get tons of backlinks. Start with “On-Page SEO: Anatomy of a Perfectly Optimized Page” and “Google’s 200 Ranking Factors: The Complete List”
“QuickSprout Advanced Guide” –
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QuickSprout.com/university – Tons of Video Training
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