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Selling Direct & Building Your Community

Selling Direct & Building Your Community. Ram Venkatesh. EVP - Global Business Strategy. Kathy Wiess. Director of Sales. What is Qbend?.

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Selling Direct & Building Your Community

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  1. Selling Direct & Building Your Community

  2. Ram Venkatesh EVP - Global Business Strategy Kathy Wiess Director of Sales

  3. What is Qbend? A platformthat enables publishersto sell eBooksunder their own brand,with their own pricing, in a way they choose to maximize their digital presence.

  4. eStore S.N.A.P. For Consumers For Publishers Digital sales Content re-use

  5. Feeds Into S.N.A.P. PRINT Publisher’s Content Management System AMAZON iTUNES STORES OTHER RETAILERS Publisher’s Reporting Systems Data Feed

  6. What are we going to talk about? Building your own brand Establishing your own digital strategy Developing your own community of readers Providing diverse services to your consumers

  7. When do you need your own brand? Cater to a niche segment Offer supplementary services Build content repositories beyond books Ready to expand your markets

  8. Key features of eBook sales

  9. Each book is different Purchase options(buy/rent) book Customized metadata Social interactions Granular content & supplements

  10. Amazon Kindle Community Apple iTunes Community B&N Nook Community Do not confine to one ecosystem Your Brand Community Production and Marketing

  11. Localize! Branding Pricing Languages Payments Analytics

  12. Benefits

  13. Why your own brand? Print Publisher Distributor Retailer Consumer Digital 1 2 3 4 Digital sales is inherently different

  14. Why your own brand? Can provide an enhanced experience vs

  15. Why your own brand? Build a community that talks about your books

  16. Pricing Control pricing Better share on revenues Market-driven pricing Discounts and promotions Selling direct = no middlemen

  17. Content choice Content across devices Chapters, articles Rentals Custom books Institution delivery

  18. Publisher Multiple books Students College Professor S.N.A.P. Content Unbundling Content One book All relevant course content Professor’s notes & exercises

  19. Retail channel management MobiPocket, Kindle Format 8 Amazon Kindle Store S.N.A.P. Barnes & Noble Apple iTunes EPUB EPUB3 Other Retailers PDF, XHTML, HTML5, IMS Content Package

  20. Increasing your digital presence

  21. Conversations Social hub Print books Website Online ads Community ads Facebook Twitter Pinterest Goodreads Discounts Promotions Contests Freebies Behavior- patterns Blocks Popularity Key milestones Start Over Engage Target Entice Analyze Advertise

  22. Sample Analytics Who are likely to buy your books? What are their expectations in terms of pricing? How connected are they? Is there a larger opportunity?

  23. Visit us Meet us Email us Questions & Discussions Booth sales@qbend.com www.qbend.com/about B9

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