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Graphic Design History & Posters. Designing Posters Linda Kiveu. Objectives. Students will be able to do the following: Understand the purpose of a poster Name the characteristics of a good poster Recognize the role of design history in the growth and development of Posters

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Graphic Design History & Posters


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    1. Graphic Design History & Posters Designing Posters Linda Kiveu

    2. Objectives Students will be able to do the following: • Understand the purpose of a poster • Name the characteristics of a good poster • Recognize the role of design history in the growth and development of Posters • Understand the role of type and visuals in poster design

    3. The Purpose of Posters • A poster is a two dimension, single page format used to display information, data, schedules, and to promote people, causes, place, products, companies, services, or organizations • Most posters are meant to be placed in public places and to be seen from a distance

    4. Characteristics of A Good Poster • Communicate a clear message • Have a design that is easy to understand and legible from a distance • Have a clear hierarchy of Information and appropriate for the subject or audience • Have the right combination of word and image- also called the verbal and visual • Thoughtful application of elements and principles of art • Express the spirit of the subject or message

    5. Examples of Art Nouveau Posters Jules Cheret (1896-1900) Eugène Grasset’s S Les maîtres de l'affiche1896-1900 Henri de Toulouse Latrec (1891)

    6. Examples of Art Nouveau Posters Louis Rhead’s Cover for Harpers Bazar (1894) Otto Eckmann Jugend Cover (1896) Alphonso Mucha Poster for Job Cigarette Papers(1898)

    7. Examples of Dada/Constructivism El Lissitzky Russian Exhibition 1929 El Lissitzky Cover Art For Veshch , 1921-22 John Heartfield poster attacking the press (1890)

    8. Examples of Modern Posters Salvado Dali Mae West Sculpture, 1934 Kathe Schmidt Kollwitz Berlin 1923 Fillipo Marinetti (Mountains + Valleys+ Streets x Joffre) (1915)

    9. Examples of Modern Posters Alfred Leete (1915) James Montgomery Flagg (1917) Ludwig Hohlwein recruiting poster (1940s)

    10. Examples of Swiss Posters Herbert Matter Poster for Pontresina (1935) Herbert Matter Tourism Photographic Montage Poster (1935) Josef Muller Brockmann Less Noise 1960

    11. Examples of Modern Posters Joseph Binder, Poster for the New York World’s Fair, 1939 Herbert Bayer, Poster Supporting Polio Research US 1949 Lester Beall USA (1935)

    12. Examples of The Conceptual Posters Armando Testa, poster for Pirelli(1954) Elena Serrano, Day of the Heroic Guerilla Poster (1968) Alain Le Quernec (Childhood is not child’s play), France, 1998

    13. Conclusion • Its important for a designer to research information about the subject matter, the audience, and message they intend to communicate for their poster • Understanding Elements and Principles of art enables designers to create good posters • Graphic design history has visual (image) and verbal( typography ) information that is still applicable to posters today

    14. Activity • Navigate to this website • http://www.thegraphicimperative.org/ • Choose 4 Posters • Discuss in Groups and Present Ideas In class

    15. References The Graphic Design Forum • http://www.graphicdesignforum.com/ The Graphic Imperative • http://www.thegraphicimperative.org/ • Meggs, P.(1998). A History of Graphics Design. New York: John Wiley and Sons Inc. • McQuiston, L.(2004). Graphic Agitation 1; Social and Political Graphics in the Digital Age. London: Phaidon Press.