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  1. The Real American Doughnut CompanyOperations, SM Mall of Asia—Factory Adrian Mark C. Alarcon Ma. Karina C. Borja

  2. Krispy Kreme® • International food chain based in Winston-Salem, North Carolina. • Operated in the Philippines by The Real American Doughnut Company Inc. • Works under Max’s Group of Restaurants

  3. Krispy Kreme®’s Vision & Mission • To be the most loved doughnuts and coffee brand with the sweet magical experience for everyone all the time. • To create a magical experience for their guests through an uncompromising product quality, a welcoming place and a caring team of crews.

  4. Krispy Kreme®’s History

  5. Krispy Kreme®’s Rites & Symbols

  6. Organizational Culture • Counterculture vs Subculture • Polychronic & Monochronic Culture • Ensuring Magic Moments as No.1 goal • Deployment of Customer Relations Specialists

  7. Management & Motivation • Systems/Contingency: Motherly Approach • Leading by Example • Intrinsic Motivator: Career Advancement • Extrinsic Motivator: Incentives

  8. Goodwill • KK Team works as a family • Magic Moments between Employees • Magic Moments: 100% Customer Satisfaction • Quality Competition