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Making the Ask

Fundraising for your institution. Making the Ask. Three facts about fundraising in Higher Ed. 1. 3. 2. It’s Competitive. It’s Understaffed. It’s Big. Coming together is a beginning. Keeping together is progress. Working together is success. –Henry Ford. It’s Competitive. 2.3

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Making the Ask

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  1. Fundraising for your institution Making the Ask

  2. Three facts about fundraising in Higher Ed 1 3 2 It’s Competitive It’s Understaffed It’s Big Coming together is a beginning. Keeping together is progress. Working together is success. –Henry Ford

  3. It’s Competitive 2.3 MILLION NONPROFIT ORGANIZATIONS OPERATE IN THE UNITED STATES AND 1.6 MILLION ARE REGISTERED WITH THE IRS AS OF 2012 THIS VAST AND VARIED ASSEMBLY, EQUATES TO ABOUT 1 NONPROFIT FOR EVERY 175 AMERICANS

  4. It’sBig Billions Source: Council for the Advancement and Support of Education

  5. It’sUnderstaffed Current Source: Council for the Advancement and Support of Education

  6. Three important tips to remember 1 3 2 Knowing the donor lifecycle Navigating internal politics Asking the right questions Donors don’t give to institutions. They invest in ideas and people in whom they believe. -G.T. Smith

  7. Knowing the Donor Lifecycle

  8. Asking the Right Questions Before Making the Ask Ask questions that build rapport Ask questions that encourage donors to reveal more about themselves Ask questions that help donors delineate the differences between their interests versus their passions Clarify responses Probe more deeply using active listening skills Encourage the donor to dream

  9. Navigating Internal Politics Development staff and faculty should be on the same page Goals should stem from the institution’s strategic plan and vision for the future Work with each other to coordinate calls on donors

  10. In the end remember it’s not about you!

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