INTEX Technologies (India) Ltd. New Delhi April 2008
Overview • Company set up in 1996 in Delhi by Mr. Narendra Bansal, Chairman & Managing Director • Dealing in Ethernet card only. • The product portfolio expanded very rapidly from Ethernet Cards and covers today wide range of IT Hardware , IT/Consumer Electronics, Power Electronics, Telecom ( GSM Handsets ) & In Car Accessories products. • The portfolio comprises of more than • 300 SKUs (stock keeping units) • Spread over 26 product groups
Overview – Intex Group • The Intex Group of Companies comprises of • Intex Technologies (India) Ltd (ITIL) – Technical Development, Marketing, Brand Management and Distribution . • Intex Industries – Manufacturing, Jammu, J & K • Kipav Industries – Manufacturing, Baddi, Himachal Pradesh • ITIL clocked a turnover of Rs.333 crore in FY 2007-08 and a CAGR of 47% plus over the last 6 years. • Target for 2008-09 is Rs.600 Crores.
Overview – Intex Technologies • Board Managed Company • Interested Directors • Mr.Narendra Bansal (Chairman and Managing Director) • Mr.Ramesh A Vaswani (Exec. Vice Chairman) • Mr.Suresh Gupta (Director Operations) • Mrs.Alpa Bansal • Independent Directors • Mr.B.B Chadha (Ex- CMD of ITI Ltd ) • Mr.Prem Behl (Chairman, Exhibitions India Group) • Mr.Indresh Narain (Retired as head of Compliance & Legal, HSBC, India in 2005)
Overview – Intex Technologies • Industry Association Members • Manufacturers Association for Information Technology (MAIT) • Confederation of Indian Industry (CII) • American Chamber of Commerce • Bankers • Hongkong Shanghai Bank Corporation Ltd • State Bank of India • Axis Bank Ltd.
CompanyEthos Continuously Innovate Deliver More – Be it quality, technology or service.
Computer Peripherals Consumer Electronics Power Electronics Retail Business In-Car Accessories BusinessVerticals PC Enterprise Business GSM Mobile Phones
Business Verticals/ Products Computer Peripherals IT Electronics & Others IT/Consumer Electronics PC Telecom (GSM Mobile Phones) • India’s first mobile phone launched with exclusive pre-loaded content from Walt Disney. • Introduced in last six months -7 models. • Plan for next six months – 9 more Models • Mobile phone accessories • Computer Multimedia Speakers • Cabinets / SMPS • Add On Cards • UPS • Keyboards • Mouse • Structured Cabling Solutions • Webcams • Headphones • Computer Multimedia Speakers • DVD Players • Home Theatre Systems • MP3 Players • Headphones • PC • Gold • Silver • Platinum • Notebook • Display Monitor • TFT LCD • CRT
Business Verticals/ Products In Car Accessories (ICA) Power Electronics Retail Business • MP3 FM Modulator • In-Car DVD Players • In-Car MP3 Players • Car Speakers and Sub woofers • Car Air Freshener • Computer Multimedia Speakers • DVD Player • Note Books • PC • Home Theatres • Head Phone • Media Spindle • UFD • Keyboard • Mouse • Web Camera • Home UPS- Quasi Sine Wave & DSP Sine Wave
Enterprise Business Business Verticals/ Products Caters to govt, banks, defence, PSUs, corporate, education, DGS & D sectors for the entire range of INTEX products
OurStrengths The Vision, Mission and Goals The Growth Phenomenon Quality Management System
Vision, Mission & Goals Vision Goals • Make Intex a globally respected name. • Improve the quality of life of the people We will realize our vision by: • Market leadership • Ethical practices • Innovating in all facets of life • Caring for the stakeholders • Uplifting the “Deprived” by providing Healthcare, Education, Vocational Training and basic needs • Conducting ourselves as good citizens Mission • Focus on customer delight • Seek technology and trade leadership • Build corporate image • Quality people • Enhance work culture & environment • Better and effective communication • Optimise resource management • Set benchmarking standards for Corporate Governance • Sustained sales and profitability
National Sales & Service Network Corporate Office 3 Mother warehouses 2 Regional Offices 28Branches 2 State Service Centres 26 Branch Service Centres 34 Satellite Service Centers 35 Service Franchisee 6 Resident Service Engineers
Branch Network Expansion In Nos.
North New Delhi Chandigarh Dehradun Gurgaon Meerut Jaipur Jammu Lucknow Ludhiana Parwanoo West Ahmedabad Indore Mumbai Pune Raipur Surat South Bangalore Chennai Cochin Coimbatore Secunderabad Vishakapatnam East Bhubaneshwar Guwahati Jameshedpur Kolkata Patna Siliguri 10 6 6 6 Branch Network – Region Wise
Some Recent Product launches • Platinum BH - 1543 Core 2 Quad PC • DVD player with USB, Amplifier-R-135 • Computer Multimedia Speaker – 355W • Card Reader/Writer • Web Camera –Night Trek/ Night Flick / Colledia • GSM Mobile Handsets – Ultima, Estelo, Envy and Flair • Bluetooth hands-free for mobile phones • 1 Din MP3 Player - EUP-104 for Car • Car Air-Freshener in 5 exotic fragrances
EnhancingBrandEquity • Exercise initiated in 2005-06. • TVCs on PC, DVD Players aired on TV channels- Doordarshan, Star News, Zee Business, Zee News, ESPN, Star Sports • As a strategy, maximum spent on sports events including Cricket, Hockey & Tennis (Wimbledon) • Activity continued in 2006-07 with about 40% increase in ad-spend. New TVCs made for Notebooks, Home UPS & Subwoofers. • A joint promotion for Home UPS with the film ‘Guru’ • TVC aired on Disney channel Hungama TV along with a contest offering Intex mobile phones as prizes. Contd…
Enhancing Brand Equity • Intex was an associate sponsor in ESPN and Star Cricket for India-England Test series . July 2007 and India – Australia Test series Jul-Aug 2007. TVC’s were also aired during the World Cup Cricket Tournament in Max / Sab Channels. • This year TVC’s on PC, DVD Players, Home Theatre, Home UPS aired on TV channels- Star News, Zee Business, NDTV, IBN7. • Participation in IITF at Pragati Maidan since 2005-06. Received Special Commendation Medal from ITPO in IT & Electronics Category for 2007. • Display van for Home UPS and Mobile Phone across Delhi, Haryana & NCR, March-April,2007 • PR activity, commenced in 2004-05, in electronic & print media profiling company news, personalities and products. • Products submitted to various trade journals, newspapers & magazines for technical evaluation & benchmarking.
Quality Policy • INTEX is committed to customer’s delight by supplying cost effective products of superior quality, supported by efficient after-sales service. • This shall be achieved through a global scan of state of the art products, judicious selection of products and sources and continuous up-gradation of quality of products, sales channels and internal working systems. • Continuous training and motivation of team members are strong driving forces to ensure that we achieve our objectives.
Quality Certification • ISO 9002 certification received in Sep, 1999 • Upgraded to ISO 9001:2000 in March, 2003
Operations – Technical • The Company’s Quality Management System is supported by a full • fledged Technical department headed by VP-Service Operations & GM- • Technical • Assisted by Technical Manager having an experience of 15 plus years • who is supported by a team of 13 engineers – to look at Electronic • Circuitry & Product Design, R&D, Product Testing, Quality Control, etc. • The department is also responsible for: • quality & performance norms. • specifications as per international standards. • product development. • instruction manuals and packaging. • IQC and lab testing. Contd…
Organisation - Profile • A vibrant, young professional team • 960 employees (up from 150 in 2002) • Average age 30 years • More than 20% hold professional qualification in Accounts , Business management, Legal & Secretarial and Engineering. • Over 5000 man years of experience • Highly open and transparent work culture • Systems and data driven; all India operations on a home grown ERP solution Now being upgraded to SAP. • Training & Development an integral part of HRD across all the levels • Focus of training • on implementing systems and procedures (ISO, 5S, Kaizen, etc.) • special training session for every employee on company’s vision, mission & goals • on grooming of employees • on product knowledge
Milestones • Intex has grown at a CAGR of 47% over last 6 years, which is approx double the industry growth rate. It has won many awards in the last three years for different products benchmarked by reputed trade journals through mkt surveys & lab testing. • Among the 200 fastest growing I.T. companies of India. Rank improved from 109 last year to 104 in July, 2007. This survey, conducted by Dataquest, covers both software & hardware companies. • " INNOVATION CHAMPION " award from Intel in Intel Channel Conference (ICC), 2007 ( Dec, 2007 ). • Best Buy Award for Intex Platinum PC, Digit, (October, 2007) • Best Buy Silver Award for Mobile Phone-Infi, Digit (May, 2007) • Cyber Media Labs' Highly Recommended award for Intex Notebook Performer 032 DW (April,2007) • Intex 029 CD Notebook ranked 4th in overall rating and 2nd in performance in the Budget Notebooks segment in PC Quest (Aug, 2006) • Cyber Media Labs' Highly Recommended award for Intex Gold PC (Feb, 2006)
The Future • Intex is in transition. • Our broad vision is making us grow beyond IT Hardware • Diversifying under the umbrella of ‘Convergence’ to Electronics and Communications.. • Also striving to enhance the growth rate. • Targeting to increase turnover from INR 3330 to 6000 million by 2008-09.
The Route Therefore • “Demand More” • Imageries of a company on the move, ready to deliver more technology, more products and more services. • Brand Intex must be on “top of mind” • To share the fruits of growth with all stakeholders.
INTEX Industries • The manufacturing facility is based at Jammu, Bari Bhramana spread on 80,000 Sq. Ft of Land in which 30,000 Sq. Ft is built up area. • Commercial production started in March, 2004. It enjoys income tax, sales tax and excise tax exemptions • This modern facility manufactures desktop PCs, subwoofers/speakers and UPS that are sold under the INTEX brand. • Certified as ISO 14000: 2004 EMS unit.
Kipav Industries • Kipav has been formed for the purpose of setting up a state-of-the-art manufacturing unit at Baddi, Himachal Pradesh, where it enjoys excise and income tax benefits • The locational advantage of this unit and the statutory benefits available for a period of 10 years commencing FY 06-07 are motivating factors to set up another manufacturing base. • The group has acquired Industrial land of 5000 sq mts.
Kipav Industries • Pending construction of the factory at Baddi, we have commenced production at a unit in Nalagarh • This unit has been commissioned on April 3, 2007 and is producing UPS (for desktops) and Home UPS (Inverters). • Spread over a production area of 32,000 sq ft, the unit currently has a team of 50 employees to look after the production operations. • Manpower strength is expected to touch 150 within next four months. • Production of SMPS and Desktop Computers for sale and PCBs and transformers for captive consumption will commence in the coming months for which state-of-the art machinery and equipment has been ordered.
Preferred Market Segments for Alliances Audio Video Consumer Electronics Power Electronics Others
Business Alliance • JV with or without equity participation • Technology transfer • Marketing and Distribution Alliance • Promotion through dual Branding