Technology and its impact in the on-line fashion industry. Group 3 Katie Reimer Linda Jacobsen Bill Messick Jimmy Asip. Branding a Lifestyle and an Image.
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Internet advertising is impacting the way fashion retailers market and differentiate their brands by further developing their corporate images and accompanying messaging in accordance with their business strategies.
Described its goods, services and sometimes corporate philosophy
Labor-intensive and time-consuming to modify
Minimal cohesive visual consistency and user interface design.
No site differentiation or personalized contentElectronic Brochure Site Model
Product catalogue and pricing information
More complex than brochure site. Addition of:
Shopping cart functionsE-Commerce Site Model
Value-added information (reviews, suggestions, advice etc. )
Frequent, useful content updates
Information personalized for specific users or user groups
Converts users from passive viewers into active participants.Business Application Site Model
Old Navy Model