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Global Economic I mplications of The T oyota Motor C ompany. Eric, Charles, Molly, Colby, Gene. Agenda. Company Overview Net Revenue / Operating Income Financial Services Operations Other Areas of Business Business In Other Countries Competition Product Failure Recovery's

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agenda
Agenda
  • Company Overview
  • Net Revenue / Operating Income
  • Financial Services Operations
  • Other Areas of Business
  • Business In Other Countries
  • Competition
  • Product Failure Recovery's
  • New Technology
company overview
Company Overview
  • Public Company
  • Industry
    • Automotive
    • Robotics
    • Financial Services
  • Founded: August 28, 1937
  • Founder: Kiichiro Toyoda
  • Key People
    • Fujio Cho (Chairman)
    • Akio Toyoda (President and CEO)
  • Employees: 324,747
  • Divisions
    • Lexus
    • Scion
net revenue operating income
Net Revenue / Operating Income
  • Japan
    • 2010 Domestic sales increase by 11.2% (218,000) to 2.16 million units.
    • Net Revenues declined 7.9% (966.4 billion) to 11.2 trillion
    • Cost-reduction efforts / lower fixed costs = $12.3 billion improvement = (225.2 billion)
  • North America
    • Vehicle sales decreased 5.2 % (114,000)to 2.10 million units.
    • Net Revenues decreased 8.9 % (552.4 billion) to 5.7 trillion
financial services operations
Financial Services Operations
  • Overview

Total assets: 13.3 trillion

Net revenues: 1.2 trillion

Operating income: 247.0 billion

Operating areas: 33 countries / regions

Number of customers: About 8.1 mil

Number of employees: About 8,000

Financial Services Operations Organization

other business operations
Other Business Operations
  • Intelligent Transport Systems (ITS) Business
    • The planning and development of products and services for ITS. The creation of vehicle-infrastructure cooperative systems that support safe driving.
  • Information Technology and Telecommunications Business
    • Engaged in the planning and commercialization of services that integrate vehicles and cell phones. Also serving as a sales agency for cellphones provided by KDDI corporation.
  • E-TOYOTA Business
    • Developing e-TOYOTA business operations which offer additional value to customers by integrating IT services with automobiles.
other business operations 2
Other Business Operations 2
  • Housing Business
    • Manufacturing luxury houses in Japan.
  • Marine Business
    • Toyota is expanding into the marine business manufacturing boats and engines.
  • Biotechnology and Afforestation Business
    • Contributing to the creation of a resource recycling society through its biotechnology and afforestation operations.
other business operations 3
Other Business Operations 3

Toyota uses technologies and expertise gained from the automotive operations to operate a variety of businesses.

business in other countries1
Business In Other Countries
  • Manufacturing and Distributing companies in different countries including:
    • North America
    • Latin America
    • Europe
    • Africa
    • Asia (excluding Japan)
    • Middle East
business in other countries shipping
Business In Other Countries (Shipping)
  • Shipping via boat, hauling 8,500 vehicles
  • Uses NYK Line – Japanese Shipping Company
  • Expected imports through Newark to increase by 20% in 2012 compared to 2011
  • Rebounding from Natural Disasters
  • United States and Puerto Rico
business in other countries advertising
Business In Other Countries (Advertising)
  • Toyota creating two new companies to manage marketing
    • One for Japan
    • One for Worldwide
  • Stems from reorganization of a global marketing division
  • The company spends about $1.2 billion annually on ads
  • In 2009, Toyota posted first annual loss in 59 years (during recession)
competition on all fronts
Competition on all Fronts
  • Asia
    • Honda
    • Hyundai
    • Mitsubishi
  • North America
    • Ford
    • Chevrolet
    • Dodge
    • Chrysler
  • Europe
    • Fiat
    • BMW
    • Saab
north american challengers
North American Challengers
  • Chevrolet
    • Fuel efficient
    • Higher safety ratings
    • Shorter breaking distance
  • Ford
    • Innovative
    • Clean Running
    • Pleasing to the eye
europe
Europe
  • BMW
    • Know for higher class
    • Have a serious following
    • More expensive
  • Mini
    • Compact
    • Has a luxury aspect while still comparable
  • Fiat
toyota
Toyota
  • Faced with big recovery trust with the product failures
  • Did not act early
  • Example: Brakes
    • “brake override system”
trustworthiness recovery
Trustworthiness & Recovery

Trust

Recovery

Toyota actions:

Take full responsibility for mistakes

Learn from them

When something happens act immediately

  • Gain Trust:
    • Take serious actions
    • Keep issues open in a positive way
    • Responding to customers
bonds of trust
Bonds of Trust
  • Maximizing customer satisfaction by strengthening bonds
  • Standardizing service quality
  • Development of new compact car etios
  • Position in market
general overview
General Overview
  • Toyota focused on customers
  • Fully investigate
  • Toyota has grown by quickly responding to market needs
  • Quality control processes
  • Strengthened monitoring function
  • Strengthening the information gathering function
  • Increasing the number of technical offices
  • Human resource development
new technology1
New Technology
  • Prius
  • Safety Technology
  • Cabin Electronics
prius
Prius
  • Low MPG
  • Recyclable batteries
  • Solar Technology
safety technology
Safety Technology
  • Controlled Steering
  • Heartbeat Monitor
  • Pop-up hood/ Airbags
  • Headlights