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Career Progression at SwimMAC. David Marsh Director of Coaching SwimMAC Carolina. Core Values Govern the operation of the business and its conduct/relationships with all stakeholders (members, staff, vendors, community, etc.). Teamwork. Excellence. Commitment. SwimMAC Carolina.

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Career progression at swimmac

Career Progression at SwimMAC

David Marsh

Director of Coaching

SwimMAC Carolina

Career progression at swimmac

Core Values Govern the operation of the business and its conduct/relationships with all stakeholders (members, staff, vendors, community, etc.)




SwimMAC Carolina




Building the foundation swimmac carolina
Building the foundation: SwimMAC Carolina




Build and maintain premiere

competitive program;

support and develop Olympic Prep Team structure and management

Develop and maximize

revenue channel

with emphasis on fiscal responsibility, stability, and cost control

Raise level of community

awareness and involvement

Develop a positive member experience that encourages participation

Build and maintain infrastructure, information systems, and facilities





Core Values

Teamwork Commitment Integrity Development Leadership Excellence

Swimmac s stakeholders how s p i c e are we
SwimMAC’s StakeholdersHow S-P-I-C-E are we?

Society: The communities we serve, USA Swimming, NC Swimming, government agencies, the media.

Partners: Suppliers, strategic alliances, including materials suppliers, services providers and professional firms.

Investors: Parents, businesses, USOC and donors.

Customers: Athletes, parents, schools, other swim teams.

Employees: Part- and full-time employees, coaches, administrators, their families, and professional associations.

Source: “Firms of Endearment”

The big priorities
The Big Priorities

  • Career- Year- Season- Adaptation phase- Meets (Big- mid-season- skill meets)- Practice- Camps- Breaks

  • Character Development (moral conduct, toughness)

  • Technique (DPS vs. Tempo, Bodylines, Legs)

  • Training (“Practice”) Base skills- Aerobic- Details

  • Versatility (IM, 400-500 focus, multi-event)

  • Excellence intentions, College considerations, experiential opportunities

  • Fun, relationships,

Career progression at swimmac


NOVAThe NOVA group is designed to introduce youngsters ages 6 – 9 to competitive swimming. The focus is almost entirely on teaching fundamentals, developing balance, basic motor skills and coordination in the water. The number one goal is to teach young children to love the water and love the sport.





    In honor of:

    Richard Quick

    Jimi Flowers