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Resources are what organizations invest to achieve their goals. They include dollars (grants, programs, services) and human capital (labor, research, thought leadership).

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  1. Resources are what organizations invest to achieve their goals. They include dollars (grants, programs, services) and human capital (labor, research, thought leadership). • All organizations are different. Some have deep pockets, some possess unique knowledge, and others are rich with human capital. • What matters most is that you are clear about your available resources and your options for “spending” them to advance your mission. • Invest your available – and finite – brand resources where they can have the most clear, discernible impact.

  2. 270 The number of people who told us their CEO or ED believes that communication advances the organization’s goals.

  3. 1 The rank of “lack of staff time” as a barrier to strategic communication across organization type and role type.

  4. 5.5% Percent of the United States GDP accounted for by the nonprofit sector.

  5. “We are more than just grantmakers, we are change makers. In order to create the change we desire, we need to use tools beyond grantmaking. Strategic communications is essential to creating long-lasting societal change.” Communication LeaderPrivate Foundation

  6. “We can amplify every dollar we spend if the programs we fund find more recognition, more partners, and can influence those who make polices that affect the people we serve.” Executive LeaderPrivate Foundation

  7. “Communication is not an expense that reduces our ability to make grants. It is a strategic investment that allows us to magnify the impact of our grantmaking dollars, by attracting co-funders and energizing others to get involved.” Communication LeaderPrivate Foundation

  8. How do you defineyour resources?

  9. How do you “spend”your resources?

  10. Where do you see the highest return on investment?

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