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Walsh University Mobile App Marketing Strategy

Implementing a comprehensive marketing strategy for the Walsh University mobile app, targeting students, staff, faculty, parents, and prospective students through various channels like college fairs and social media. The app will be promoted through campus documents, community activities, and integration with financial aid info for non-Walsh students. The app will be priced affordably and incentivized for new and current students.

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Walsh University Mobile App Marketing Strategy

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  1. Marketing & Sales Strategy

  2. Target Audience • WALSH UNIVERSITY • STUDENT • STAFF • FACULTY • OTHER AUDIENCES • PARENTS • PROSPECTIVE STUDENTS • HIGH SCHOOL STUDENTS

  3. AVAILABILITY • ANDROID MARKET • APP STORE FOR APPLE Getting the app noticed • Logo on the bottom of any piece of mail or campus document • Campus map • Walsh Brochure • Place next to Facebook and Twitter logo

  4. Purchasing the App Make it part of the application fee for new students Price of the app is less than $5 Current students can have the App added to their student account App Store (Apple) Market ( Android)

  5. Promotion College Fairs Logo on all Walsh documents Feature the new App in a brochure or email

  6. Non Walsh Students • Have FASFA deadlines and links • College application deadline and link • Updates students on Campus Activities open to the public • Community Activities • High School Football, basketball etc.

  7. MobileUniversity Legal Structure Equal partnership between 4 partners LLC Corporation with 4 equal shares between partners

  8. Organization Chart

  9. Biographies/Roles of Chief Officers • CFO – Justin Woods • Leads financial risks/planning and recordkeeping • Leads Financial analysis • BS Business Administration • MBA Walsh University • COO – Christina Burch • Leads and manages daily operations • BS Sports Medicine Education • MBA Walsh University • CAO – Megan Ramsey • Leads Marketing and Communications, IT, Government Affairs, Facilities and Real Estate • BS Applied Communication • MBA Walsh University • CEO – Stacy Nunziato • Leads staff functions • Leads strategic planning, financial development, legal affairs, research and development, diversity initiatives and human resources • BS Biology/Chemistry • MBA Walsh University

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