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2011 New Student Profile. Unofficial data provided for internal university planning and training - NOT FOR PUBLIC DISTRIBUTION Official S&T enrollment data available until after 4 th week census. 1,120* new first-time freshmen, 360* new transfer students

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2011 new student profile

2011 New Student Profile

Unofficial data provided for internal university planning and training - NOT FOR PUBLIC DISTRIBUTION

Official S&T enrollment data available until after 4th week census

2011 new student class

1,120* new first-time freshmen, 360* new transfer students

29 states represented, +6 foreign countries represented

24% undecided on a specific major

Ave. ACT: 27.8 upper 10% in nation

Ave. HS GPA: 3.8 90% have a 3.5 GPA or higher

37% from upper 10% of high school class

78% from upper 30% of high school class

96 Valedictorians and Salutatorians

17% from non-ranking high school

*Projection based on August 1 admission and deposit data

2011 New Student Class

Unofficial data provided for internal university planning and training - NOT FOR PUBLIC DISTRIBUTION

Official S&T enrollment data available after 4th week census

new undergraduate classes 60 growth since fall 2000
New Undergraduate Classes 60% Growth Since Fall 2000

*Projection based on August 1 admission and deposit data

Unofficial data provided for internal university planning and training - NOT FOR PUBLIC DISTRIBUTION

Official S&T enrollment data available after 4th week census

enrollment shifts

Fall 1981

Total Students: 7,480

On-campus: 7,039

Distance/EEC: 441

Undergraduate: 6,313

Freshmen: 1,488

Graduate: 1,167

2011 Projection*

Total Students: 7,320*

On-campus: 6,600*

Distance/EEC: 720*

Undergraduate: 5,585*

Freshmen: 1,120*

Graduate: 1,735*

Fall 2000

Total Students: 4,626

On-campus: 4,393

Distance/EEC: 233

Undergraduate: 3,698

Freshmen: 696

Graduate: 928

Enrollment Shifts

Fall 2010

Total Students: 7,206

On-campus: 6,520

Distance/EEC: 686

Undergraduate: 5,504

Freshmen: 1,170

Graduate: 1,702

*Projection based on August 1 admission and deposit data

Unofficial data provided for internal university planning and training - NOT FOR PUBLIC DISTRIBUTION

Official S&T enrollment data available after 4th week census

2011 freshman demographics

Women 22%

Men 78%

79% Missouri*

20% out-of-state*

1% international*

18 years old - ave. age

11% minority students

8% underrepresented minority students:American Indian, Hispanic/Latino, African American

24% first-generation college studentsDown from 27% in fall 2010, 36% in fall 2007

2011 Freshman Demographics

*Projection based on August 1 admission and deposit data

Unofficial data provided for internal university planning and training - NOT FOR PUBLIC DISTRIBUTION

Official S&T enrollment data available after 4th week census

planned activities

94% plan to join a student organization

83% interested in academic or pre-professional organizations

73% plan to be involved in recreational athletic activities

67% plan to be involved in student design teams

51% would like to assume a student leadership position

48% plan to join a service or volunteer organization

44% would like to study abroad (international experience)

34% plan to join a fraternity or sorority

29% plan to be involved in religious based organizations

25% plan to be involved in music and theatre

22% plan to join a cultural or special interest group

Planned Activities

SOURCE: 2011 S&T New Student Survey and S&T PeopleSoft Student Data Modules

decision factors

79% Missouri S&T: 1st choice college to attend

16% 2nd choice college to attend

98% chose S&T because of its quality academic reputation

91% chose S&T because of available technology

81% the personalized attention they received from S&T was important in deciding to enroll

84% chose S&T because of its smaller class sizes

78% financial aid/scholarship was important in deciding to enroll

76% the campus visit & tour was important in deciding to enroll

69% prompt university responses were important in deciding to enroll

37% became interested in S&T prior to being a high school junior

64% first learned of S&T from family and friends

26% attended a Missouri S&T summer camp

Decision Factors

SOURCE: 2011 S&T New Student Survey and S&T PeopleSoft Student Data Modules


67% plan to complete a B.S. in 4 years or less34% actually will (Sr. Survey Results)

95% plan to co-op or intern

44% plan to study +11 hours/week at S&T

83% study less than 5 hours/week in high school

96% plan to earn a 3.0 or higher S&T GPA

47% plan to earn a 3.5 or higher S&T GPA

50% plan to earn a graduate degree at S&T

59% are likely to complete a graduate degree


SOURCE: 2011 S&T New Student Survey and S&T PeopleSoft Student Data Modules

financial issues

+80% are receiving scholarships & financial aid

Ave. financial assistance package $11,500 (AY10-11)

25% qualify for low income Pell Grants (AY10-11)

82% plan to work while enrolled at S&T

11% had a credit card before enrolling at S&T

Financial Issues

SOURCE: AY2010-11 SFA Data, 2011 S&T New Student Survey and S&T PeopleSoft Student Data Modules

s t affordability

75% chose S&T because of its cost relative to other schools they were considering

Undergraduate Students

Average parent income: $ 83,500

Family incomes below $45,000: 21%

First generation college students: 24%

Pell Grant eligible students: 25%

Graduation Statistics

Approximate indebtedness (2010): $ 23,500

Average 2011 starting salary: $ 59,550

1.9% student loan default rate (2010)

S&T Affordability

SOURCE: 2011 S&T New Student Survey and S&T PeopleSoft Student Data Modules


97% plan to bring a PC to campus

67% will be new computers

82% laptops

12% Mac/Apple

99% plan to bring a cell phone to campus

91% use online social networks (93% use Facebook)

19% spend +11 hours per week video gaming


SOURCE: 2011 S&T New Student Survey and S&T PeopleSoft Student Data Modules

reported starting salaries


2003 $ 47,305 $ 52,744

2004 $ 46,567 $ 52,945

2005 $ 49,181 $ 53,042

2006 $ 51,059 $ 58,120

2007 $ 53,669 $ 62,751

2008 $ 55,975 $ 63,640

2009 $ 57,521 $ 67,567

2010 $ 57,800 $ 64,243

2011 $ 59,550 $64,882

Reported Starting Salaries

84% placement at graduation (2010-11)

Nearly 90% placement

(5-year average)


SOURCE: S&T COER Graduating Student Survey

29 states represented in the 2011 new student class


















North Carolina






South Dakota





West Virginia

29 States Represented in the 2011 New Student Class

Unofficial data provided for internal university planning and training - NOT FOR PUBLIC DISTRIBUTION

Official S&T enrollment data available after 4th week census

2011 top feeder schools
2011 Top Feeder Schools

Rolla Senior High School – 26

DeSmet High School – 23

Marquette High School – 20

Lafayette High School – 16

Lindbergh High School – 15

Home Schooled – 14

St. Louis University High School – 13

Parkway South High School – 13

Seckman High School – 13

Francis Howell High School – 12

Park Hill High School – 12

Francis Howell Central – 11

Nixa High School – 11

Webster Groves High School – 11

Francis Howell North – 10

Duchesne High School – 9

Lutheran High School South – 9

Rockwood Summit High School – 9

Parkway West High School – 9

Hazelwood West High School – 9

Hickman High School – 9

Staley High School – 8

Northwest High School – 8

Oakville High School – 8

Branson High School – 8

Rock Bridge High School – 8

Edwardsville High School – 8

Pattonville High School – 8

Wentzville Timberland High School – 7

Lebanon High School – 7

Kickapoo High School – 7

Washington High School – 7

Parkway North High School – 7

Fort Zumwalt South High School – 7

Fort Zumwalt West High School – 7

St. Dominic High School – 7

Unofficial data provided for internal university planning and training - NOT FOR PUBLIC DISTRIBUTION

Official S&T enrollment data available after 4th week census

2011 em division kick off

2011 EM Division Kick-Off

Laura Stoll, Interim Vice Provost and Dean for Enrollment Management

em mission
EM Mission

The Division of Enrollment Management coordinates enrollment services for the university, working collaboratively with the academic units, student affairs and administrative units to identify and implement processes that exceed student/constituent expectations and university goals.

em overview
EM Overview
  • Created in 2001, the Division of Enrollment Management is designed to coordinate enrollment services for the university, while working collaboratively with the academic units, student affairs and administrative units to achieve and maintain the institution's desired student profile. The EM division has seven units and six committees which have implemented research, recruitment and retention processes designed to meet, and hopefully exceed, student expectations and the university’s strategic plan goals.
  • S&T’s Enrollment Management team has focused on improving enrollment strategies to maximize the resources of the institution. A strong focus on data, business processes, applications of technology, and a team-work atmosphere have yielded positive results.
  • S&T is breaking national trends: large growth in engineering, science and computing students
  • 56% growth in total enrollment since 2000 (2010: 7206 enrolled, 2000: 4626 enrolled)
  • Record student success rates: 88% retention rate (highest in UM system)
  • Diversity Success:
    • Largest minority student enrollment in school history. 716 students enrolled (10% of total enrollment), 90% increase in minority student enrollment since fall 2000
    • Largest female student enrollment in school history. 53% Growth in Female Enrollment: 560 additional female students since fall 2000
  • Net revenue goals achievedFY05 – FY09: discount rate reduced from +38% to 27%
goals and targets
Goals and Targets
  • Maintaining quality and size: Entrance scores among upper 10% nationally and total enrollment below 7,400
  • Providing access and affordability: Increase low-income and URM enrollments by 50% by 2015 - A2S initiative
  • Enhancing the student learning experience and global recognition: Undergraduate enrollment targets: 25% out-of-state, 5% international
  • Diversifying the student body: Undergraduate enrollment targets: 26% female, 5% international, 30% non-engineering, 13% minority - A2S initiative
  • Enhancing limited tuition revenues: Increase out-of-state and international students and lower discount rates through private fundraising and gift dollars
key environmental shifts
Key Environmental Shifts
  • Limited capacity for growth: Increases mostly limited to non-engineering, graduate and online programs
  • Declining numbers of traditional students: Missouri and Midwestern states to decline by 4-9% through 2017
  • Low interest in STEM degrees: Only 4.7% of 2010 ACT tested college-bound students pursuing engineering
  • Decreasing STEM and need-based aid: $1.7M annual loss of federal ACG & SMART Grants and state aid programs
  • Lack of broad recruitment/outreach: Budgets needed to support larger out-of-state and international efforts
strategic tactics for capacity and financial stability 2011 2015
Strategic Tactics for Capacity and Financial Stability 2011-2015
  • Increase national and international recruitment: Write five-year plan and funding model by target markets
  • Evaluate a tuition revenue sharing plan: Review the UMKC and Rutgers models
  • Conduct a financial aid leveraging analysis: Suggest contacting Noel-Levitz
mission vision
Mission & Vision

The Office of Admissions coordinates recruitment for the Enrollment Management Division and application processes for the university. Admissions will work collaboratively with academic and administrative units on campus to meet freshman, transfer and graduate strategic recruitment goals. We will exceed student/constituent expectations through exemplary service and integrity.

The Office of Admissions will establish and strive to continuously improve recruitment and application processing procedures that set the benchmarks for other universities.

  • Place the needs of the prospective student first in our priorities.
  • Provide timely, accurate information to all constituents and student recruitment partners in the student recruitment process.
  • Develop and cultivate quality relationships with prospective and current students and colleagues; embracing the “Platinum Rule”.
  • Encourage collaboration with all internal and external partners in recruitment and application processes.
  • Encourage integrity, humor, diligence, resourcefulness and creativity among Admissions team members.
  • Encourage and celebrate team members’ professional development and professional accomplishments.
goals ay 2011 2012
Goals AY 2011-2012
  • Implement regional Kansas City and regional Tennessee recruiter positions.
  • Consolidation of regional recruiters.
  • Completion of AP, IB and CLEP re-evaluation (November 2011).
  • Further refine UG imaging processes and implement graduate imaging.
  • Increase participation and presence in out-of-state FIRST Robotics/FIRST Tech Challenge state and regional competitions.
  • Resurrect Access communication database and develop Pearl/Oracle software capability to generate high school visit counselor letters, student postcards and student telecounseling lists to announce visits.
  • Infusion of electronic media in Visitors’ Center lobby and 106 conference room.
  • Execute paperless admission application process.
  • Use of template-driven invitations to events. Will project and order enough reception invitation templates so that they can be locally printed, save cost and reduce turnaround and delivery time.
  • Student Financial Assistance (SFA) assists students and families in obtaining funding for a college education at Missouri University of Science and Technology. Our team facilitates student access to federal, state, institutional and private financial resources and coordinates access to university scholarship and loan awards. SFA develops and implements financial literacy and debt counseling programs.
  • Student Financial Assistance continually strives to provide high quality service to all students, families, faculty, staff, alumni and other interested parties. We use automated systems for timely delivery of financial aid funds. Our team works to meet campus strategic goals through financial aid administration and outreach.

Student Financial Assistance will set a national standard for the quality of service to our students and families.

  • Student Financial Assistance will place needs of our students first.
  • Our team understands that provision of timely information to all our students, families and various departments and organizations involved in the financial aid process are critical to quality service.
  • SFA employs the platinum rule, treating all students, families and colleagues with respect, professionalism and empathy.
  • SFA values the professional development of our team, and recognition of their accomplishments and potential.
goals ay 2011 20121
Goals AY 2011-2012
  • Increase Scholarship/Need-based grant access for all students
      • Pursue financial aid history matrix and leveraging
      • Establish a Campus Student Scholarship and Financial Aid Review Committee
      • Initiate scholarship offset process with academic departments
      • Develop phonathon for Chancellor’s Scholarship
  • Technology initiatives: Complete social security remediation project and ImageNOW upgrade; create a scholarship notification form for departmental use and do staffing plan for PeopleSoft 9.0 upgrade
goals ay 2011 20122
Goals AY 2011-2012
  • Create a compliance monitoring process to review and address regulatory updates
  • Fully implement financial aid literacy and debt management outreach programs
  • Staff development and training: Create a comprehensive training protocol for all SFA positions; maintain commitment to adequate staff training for compliance and continue professional development/ recognition activities for team members

The Office of the Registrar ensures accuracy, integrity and security of academic records at Missouri University of Science and Technology.

The office provides quality service to students, alumni, faculty, staff and other constituents of the University. The office utilizes available technology to deliver services and information in an efficient manner. The office interprets and applies the academic policies and regulations of the University for the benefit of Missouri S&T and its constituents.

  • Provide the highest quality service possible to the institution and its constituents.
  • Enhance PeopleSoft and improve the services provided by the software in order to achieve a “value added” system.
  • Provide compliance training and professional development for office staff by attending national and state conferences, seminars and other training opportunities that are available.
  • Provide training to develop the campus knowledge of how to utilize PeopleSoft, interpret and apply Student Academic Regulations and comply with FERPA and other guidelines.
goals ay 2011 20123
Goals AY 2011-2012
  • Continue to enhance PeopleSoft to maximize the usability and value to the campus.
    • Upgrade to v9.0. (no estimate at this time)
    • Testing of numerous bundles, fixes and modifications.
    • Implement process to automate loading of AP test scores.
    • Investigate on-line grade changes by faculty rather than paper grade change process.
    • Convert from DARS to DARSweb for student and faculty degree audits requests. (Staff currently use DARSweb)
  • Design and implement process and modification to PeopleSoft giving students the ability to authorize parent access to academic records.
  • Participate in implementation of the UM System e-Learning portal.
    • Unknown amount of staff training required for portal management, making changes, content management, etc.
goals ay 2011 20124
Goals AY 2011-2012
  • Continue review, set timeline, and begin process of course renumbering project. (Requires additional staff time in Registrar’s Office as well as UM System programmers.)
  • Work with UM System on EDI/XML transcript load implementation.
  • Review and move toward purchase of three-campus catalog and course management software.
    • Possible financial resources needed to purchase the software; staff training will be needed to use it.
  • Continue to improve the functions of the office and benchmark changes as well as reduce paper and streamline processes.

New Student Programs (NSP) coordinates the new student orientation programs and the University’s ID card service.

NSP empowers new students and their families with vital information and contacts to enhance student academic, personal and professional success at Missouri University of Science and Technology. The goals of the program are achieved through a coordinated sequence of events which provide constructive interactions among new students, students’ families, faculty, staff, student leaders and community constituents.


New Student Programs’ vision is to continuously improve, develop, and implement quality educational, student-centered, orientation experiences that are empowering and transformational for new students.

goals ay 2011 20125
Goals AY 2011-2012
  • Enhance Ethics in Academics and Research program in Orientation. Action: Encourage new students to attend workshop during O-Week. Develop and implement a plan to increase participation in Transfer Transitions.
  • Expand the message of academic rigor and how to be successful at S&T during PRO’s and O-Week. Action: Encourage families to attend mini sessions. Enhance academic message during Opening Week.
  • Expand information and encourage families on how to guide and support their students while in college. Action: Implement a plan to train new students/ student leaders/volunteers on Ethics in Academics and Research.
goals ay 2011 20126
Goals AY 2011-2012
  • Continue to improve orientation (spring and fall), transfer orientation and NSP programs. Action: Review data from program evaluations, surveys, and comments for improvements and to enrich the students’ experience.
  • Review and enhance the Orientation and Transfer mentor programs. Action: Allow undergraduate students who participate in PRO and Opening Week to have a transformational/positive out of classroom leadership/ learning experience.
  • Continue to improve efforts and support for the Access To Success (A2S) Initiative. Action: Look at processes and publications and make necessary changes for students and families. Review data and office processes with IT to reduce data entry requirements.
  • Re-evaluate the PRO advising process.

The Women’s Leadership Institute (WLI) serves as an educational and professional development resource center for all students and promotes awareness of female and diversity-related issues to the campus.

WLI provides activities and programs for students to learn about diversity in leadership from the female perspective. Its’ goals encourage student involvement and strategic leadership in campus and community organizations through participation in: guest lectures, workshops, professional development, networking skills, scholarships, Women In Science and Engineering (WISE), student organizations and mentoring/advising.

The ultimate goal of the program is to enable students to assume leadership and management positions after completing their studies at Missouri University of Science and Technology.

vision values
Vision & Values
  • Tradition: We have a 36-year history of promoting and increasing the diversity on campus; supporting and developing female leaders for the nation’s engineering, science and technological workforce.
  • Intercampus Collaboration: We value the knowledge and experience gained from working pro-actively with a variety of faculty, staff and students on the S&T campus.
  • Inclusion and Advancement: We value all aspects of diversity, including accountability and promoting the advancement of women in all organizations.
goals ay 2011 20127
Goals AY 2011-2012
  • Recruit more female students to Missouri S&T

A. Increase female enrollment to 270 first time freshman, and 90 new transfers. Due by Fall 2010. Total female enrollment goal 1480 female students. Result: 261 freshman, 99 new transfers, 89 new grad. Students; total 1472 on-campus (new record), 138 distance= 1610 total female enrollment. (progress to date for FS11= 115 PRO, about even with last year)

B. Update and clarify the female camp enrollment-to-matriculation reports by October 1: Completed=results for junior/sr. events continue to see >60% yields, with GMS&T at 83% yield last spring!

C. Prepare a scholarship analysis for the WLI, and survey incoming female freshman as to the effectiveness of their WISE scholarships. Due by March 1. In progress

  • Increase retention and graduation rates of female students

A. Maintain Female 1st Year Retention for 2009 class at or above 90%. Due mid-October ’10. Result: 87%, preparing a more detailed analysis of freshman retention cohorts the last 3 yrs.

B. Complete and submit 5 new scholarship/programming funding proposals by April 1, 2011. Progress: 2 submitted to date, Halliburton and EIF.

C. Continue Work with new campus units in Student Affairs to develop 2 new programs to promote positive campus climate and learning goals for retaining women beyond the first year, meet with Undergraduate Studies to discuss ideas for helping retain more women. Progress: began working with UGS and attending Retention Committee mtgs.

goals ay 2011 20128
Goals AY 2011-2012
  • Encourage and support a positive campus climate for women

A. Improve awareness about female and diversity-related issues for the campus community. Result: Grad Lunch and Learn established, Div. & Inclusion committee (opening week and Campus Climate survey work ongoing.)

B. Continue development and promote awareness of Women’s History Month/Women’s Hall of Fame/Successful S&T women celebrations. Continue working with the office of Leadership and Cultural Programs in these efforts. Due by March 2011. In progress

  • Help ensure the post-graduate success of S&T’s female students

A. Conduct a staff developmental needs self-assessment and training (as part of a 5 year review of the WLI) that analyzes skill sets and competency needs. Due by March 1, 2011. In progress.

B. Conduct an assessment to see if there are additional programming needs or existing program enhancements for female student success. In progress: Girls Go Global and considering another middle school/junior high event.

goals ay 2011 20129
Goals AY 2011-2012

5. Goals to address ACCESS TO SUCCESS initiative:

A. Serve on the A2S Marketing and Communications Subcommittee

B. Appropriate outreach and communications resources with underrepresented minorities and low-income women in mind.

C. Review our publications (print, web, etc.) to make sure they are first generation and low-income “friendly”.

D. Use the WEPAN Knowledge Center to search and share information on low-income and first generation, underrepresented minority STEM issues.


Pre-College Programs: Support 30 science, technology, engineering and mathematics (STEM) enrichment-focused camps, workshops and academic competitions for post-kindergarten through 12th-grade students, teachers and related educators. The department forges partnerships with industry, non-for-profit organizations, school leaders and other constituents to increase the number and diversity of students who are prepared and motivated to pursue STEM-based careers.

Diversity Programs: The mission of the Student Diversity Programs office is to assist in actively supporting students from ethnic populations that have historically been under-represented in science and engineering careers. The staff supports all diversity-related programming that will better ensure the success of these students on campus and after graduation. The office also helps promote awareness about multicultural related issues to the campus community. Through programs and partnerships, SDP helps foster an academic and professional environment that supports the students of Missouri S&T and strengthens the campus community.

vision values1
Vision & Values
  • Middle/high school students appreciate concepts and approaches that will grab and hold their attention. Therefore, all programs will be focused on student engagement and presented in a creative manner to increase motivation and initiate excitement.
  • Recruitment of parents/families is crucial to students’ success; they have to be able to see the value of pre-college programs. Therefore, families will be actively included as part of the pre-college experience.
  • Participation in enrichment programs will not be determined by race and or financial situation.
  • Safety and supervision will be held to the highest level.
  • Every on-campus student visitor or camper will be viewed as a future S&T student.
goals ay 2011 201210
Goals AY 2011-2012
  • Develop a college fair and school visit distribution schedule for traveling staff in Pre-College and Diversity.
    • Note: Director will be lead on out-of-state territory development
  • Develop and distribute an updated packet highlighting mission and services for high schools, community college and graduate feeder schools.
    • Note: Cover letter, brochures, posters, staff flyer will be included
  • Involve Confluence Academy--the university-sponsored charter school--in regular school visits, November Open House and PCI programs.
  • Restructure scholarship, mentor and study hall programs to increase retention through a one contact a month program.
goals ay 2011 201211
Goals AY 2011-2012
  • Create a faculty and staff orientation program (3 hour w/lunch) to cover the goals, mission and programming done in the department.
  • Initiate a 3-4 day FIRST Robotic team camp for FRC and FTC.
  • Work with Development to submit a minimum of 5 diversity scholarship proposals and 5 pre-college support/scholarship proposals.
  • Locate a new corporate sponsor for MITE.
expanding s t s reach

Expanding S&T’s Reach

Out-of-State Recruitment Update

2015 targets
2015 Targets
  • 1,070 new freshmen
  • 330 new transfers
  • ~25% out-of-state
  • 3% international
  • 30% Pell Grant eligible
  • 26% female
  • 9.4% underrepresented minority
largest growth markets f 08 f 11
Largest growth markets F’08-F’11

Largest growth by volume

Largest growth by percentage

keys to success
Keys to Success
  • Nashville and Kansas City Regional Reps
  • Enhanced name purchases and direct mail campaign
    • Need a 2nd “Search Piece” for out-of-state prospects
  • NCSSSMST (math/science consortium) schools
  • Additional out-of-state receptions in target cities
  • FIRST Robotics FRC events in target cities
  • AP / IB credit articulation
  • Additional out-of-state college fairs
  • State-specific scholarships (replace MSEP)
  • Common / Universal App
  • Explore electronic lead generation services/products
metro areas within 400 miles
Metro areas within 400 miles

Largest % growth markets

  • Texarkana, AR
  • Huntsville, AL
  • Jackson, MS
  • Burlington, IA
  • Rockford, IL
  • Birmingham, MS
  • Bentonville, AR
  • Memphis, TN
  • Indianapolis, IN
  • Des Moines, IA
  • Cincinnati, OH
  • Evansville, IN
  • Milwaukee, WI
  • Dayton, OH
  • Topeka, KS

Smaller markets not to forget <25 INQ per year but noticeable growth

  • Des Moines, IA
  • Indianapolis, IN
  • Rockford, IL
  • Huntsville, AL
  • Milwaukee, WI

Noticeably losing ground…

  • * Peoria, IL
  • Paducah, KY
  • + Omaha, NE
  • Quincy, IL
  • Fort Smith, AR

*S&T hosted a 2010-11 Student Reception

+ S&T attended a NACAC, GPACAC, MOACAC, IACAC, or large city college fair

Largest inquiry markets

  • * + Chicago, IL (277)
  • * + Saint Louis Metro (190)
  • * + Overland Park, KS (165)
  • * + Tulsa, OK (82)
  • + Bentonville, AR (51)
  • * Peoria, IL (49)
  • + Omaha, NE (43)
  • + Oklahoma City, OK (40)
  • + Little Rock, AR (40)
  • * Springfield, IL (37)
  • Wichita, KS (30)
  • Memphis, TN (30)
  • + Milwaukee, WI (27)
  • Topeka, KS (26)
  • + Lincoln, NE (25)
  • Nashville, TN (25)
  • Des Moines, IA (25)
  • Cincinnati, OH (25)
  • + Indianapolis, IN (25)
  • Carbondale, IL (25)
metro areas beyond 400 miles
Metro areas beyond 400 miles

Largest % growth markets

  • Huntington, WV
  • Columbus, MS
  • El Paso, TX
  • Montgomery, AL
  • Las Vegas, NV
  • Detroit, MI
  • Lansing, MI
  • * + Dallas/Ft. Worth, TX
  • Salt Lake City, UT
  • Atlanta, GA
  • Austin, TX
  • San Antonio, TX
  • Cleveland, OH
  • Columbus, OH
  • Grand Rapids, MI

Smaller markets not to forget <25 INQ per year but noticeable growth

  • San Antonio, TX
  • Austin, TX
  • Cleveland, OH
  • El Paso, TX
  • Columbus, OH

Noticeably losing ground…

  • Anchorage, AK
  • Sioux Falls, SD
  • Augusta, GA

*S&T hosted a 2010-11 Student Reception

+ S&T attended a NACAC, GPACAC, MOACAC, IACAC, or large city college fair

Largest inquiry markets

  • * + Houston, TX
  • * + Dallas/Ft. Worth, TX
  • Washington, DC
  • Los Angeles, CA
  • New York, NY
  • + Minneapolis, MN
  • Detroit, MI
  • Atlanta, GA
  • + Denver, CO
  • San Antonio, TX
  • Austin, TX
  • San Francisco, CA
  • Baltimore, MD
  • Phoenix, AZ
  • Seattle, WA
  • Cleveland, OH
  • Boston, MA
  • Columbus, OH
  • Colorado Springs, CO
  • San Diego, CA
prioritizing out of state travel
Prioritizing out-of-state travel

Graphing multiple data points together would suggest prioritizing out-of-state recruitment dollars like this…

Data compiled:

  • Inquiry growth by metro area
  • Average ACT mobility index by metro area (F’10)
  • Average INQ-to-MATR rate by metro area (F’09 & F’10)
  • Average tuition dollars generated by state of residency
  • Likelihood to enroll by ethnicity (generated on the 2009 INQ trend info)

Group A “must-visits”

  • Chicago, IL +Rockford
  • Dallas/Ft. Worth, TX
  • Houston, TX
  • Springfield, IL +Peoria

Group B “should-visits”

  • Bentonville, AR +Fort Smith
  • Indianapolis, IN
  • Memphis, TN
  • Omaha, NE +Lincoln
  • Tulsa, OK

Group C “want-to-visits”

  • Atlanta, GA
  • Austin, TX
  • Cincinnati, OH +Dayton
  • Detroit, MI +Lansing
  • Denver, CO
  • Little Rock, AR
  • Louisville, KY
  • Milwaukee, WI
  • Minneapolis, MN
  • Nashville, TN
  • Oklahoma City, OK
  • Paducah, KY
  • San Antonio, TX
act tested 24 urm stem populations within 400 miles
ACT-tested (24+) URM STEM populations within 400 miles

Hispanic STEM prospects F’09

  • Chicago, IL (266)
  • Kansas City, MO + Overland Park, KS (36)
  • Huntsville, AL (15)Nashville, TN
  • Milwaukee, WI (10)Tulsa, OK Wichita, KS Bentonville, AR Omaha, NEMadison, WI

African American STEM prospects F’09

  • Chicago, IL (162)
  • Memphis, TN (60)
  • Saint Louis, MO (43)
  • Jackson, MS (31)
  • Nashville, TN (26)
  • Kansas City, MO + Overland Park, KS (25)
  • Birmingham, AL (24)
  • Indianapolis, IN (21)
  • Huntsville, AL (20)Louisville, KY

American Indian STEM prospects F’09

  • Miami, OK (29)
  • Tulsa, OK (29)
  • Oklahoma City , OK (19)
  • Bentonville, AR (9)
  • Springfield/Joplin, MO (6)
name purchasing
Name Purchasing

SAT / AP - STEM + Eng

PSAT - Engineering


ACT- Engineering

name purchasing1
Name Purchasing

ACT - Non-engineering

state specific scholarships
State-Specific Scholarships

Rethinking MSEP…???













embracing technology
Embracing Technology
  • Consider a way to do “campus visits” via skype or online video for out-of-state families
  • Continued 24-hour turnaround on emails to prospective students
  • Continued 48-hour turnaround on apps
  • Continued website enhancements
    • Academic info
  • Enhance online processes
    • Apply for admission
    • Schedule a campus visit
    • Register for a summer camp
in progress
  • AP and IB Credit Re-evaluation
    • With department chairs
  • Direct mail
    • Need 2nd “Search Piece” for out-of-state prospects
    • Need budget to support diversity and female recruitment
    • “Outcomes Brochure” finished
  • Electronic lead generation services, web-marketing, etc.

Missouri S&T can’t beat out-of-state competitors on cost-of-attendance and scholarships alone.

We can (and will!) beat them on:

  • Customer service
  • Value
  • Exceptional campus visit and orientation programs
  • Outcomes and a better student experience
76% of families would be “somewhat” or “very likely” to consider a more expensive institution if it could deliver greater value.

SOURCE: Longmire & Company, Inc. 2009 “Study of the Impact of the Economy on Enrollment”