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Marketing Trends that “Premium- ize ” Your Brand. [ Hot Stuff ]. Demographics and preferences always changing Key to a successful brand: keeping up with the changes Written in 2006 Many of the same concepts still apply . Keeping Current. Mobile marketing Go online Blogging

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keeping current

Demographics and preferences always changing

  • Key to a successful brand: keeping up with the changes
  • Written in 2006
    • Many of the same concepts still apply
Keeping Current
key steps

Mobile marketing

Go online

Blogging

Use social networks

“Court” the Boom

Advertise in unusual places

Key Steps
mobile marketing
Mobile marketing
  • 89 % of brands were predicted touse mobile marketing by 2008
    • 2011: $3.3B spent on mobile marketing
      • $2.5B to Google
  • Technology advances
    • Mobile phones become more integrated
      • Consumer’s reliance increases
        • More options for mobile marketing
  • Opt-in texting, mobile friendly web-page, aps, social media
going online
GOING ONLINE
  • “Think globally, act locally”
  • Increase advertising efficiency
    • Reach specific nichesand locations
    • Google Adwords
    • Online video ads
blogging
Blogging
  • On it’s way out?
    • New companies headstraight to SMNs
  • Depends on business
    • “Thought leaders need >140 characters”
    • Video blogs

Source: Inc. Magazine

social networking
SOCIAL NETWORKING
  • Create interest
  • Give personality to brand
  • Personally connect with consumers
    • Fresh updates
    • User generated content
      • Interactive
  • Discover needs
courting the boom
COURTING THE BOOM
  • Make up one-thirdof US population
    • $2 trillion annually
  • More open tonewexperiences
    • Segment by lifestyle, not age
  • Expect perfect service
  • More responsive to direct mail
unusual advertisement location

Shift in ad spending toward non-traditional

    • Desensitized to traditional ads
    • Target areas of high engagement
    • Make ad dollars more effective
  • Good way for businesses to reach targets
    • Airport outlets
    • Urinals
    • Cars
    • Sheep?
UNUSUAL ADVERTISEMENT LOCATION
making a lasting impact

Appeal to many cultures

    • Beware of multiple meanings
  • Tap into experiential nature of brand and product
    • Environment consistent with the brand
  • Loyal customer evangelists
    • Hiring WOM marketing companies
    • Testimonials
MAKING A LASTING IMPACT
references

http://www.entrepreneur.com/article/159814-3

http://www.huffingtonpost.com/marni-salup/social-media-marketing_b_1429575.html

http://www.business2community.com/marketing/top-10-marketing-trends-of-2012-0119031

http://www.marketresearch.com/Marketing-Market-Research-c70/Demographics-c81/Baby-Boomers-c945/

http://www.inc.com/magazine/201204/issie-lapowsky/is-blogging-dead.html

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

References