digital marketing ppt seo pdf

1. DIGITAL DIGITAL MARKETING MARKETING

2. Digital marketing is the marketing of goods and services via digital technologies. The Internet, for example, is a type of digital technology. However, it is not the only one. Digital marketing also includes marketing services and products using display advertising, mobile phones, and other digital media. If you are a marketing professional today, you probably market products or services using digital channels. You probably also use traditional channels, such as printed newspapers and magazines. Clicks Marketing recently shared about using search engine proven keyword clusters. By looking at existing pages that are ranking in Google, you can basically reverse engineer what Google is expecting your content to have in respect of keyword phrases. This has now become one of the most vital aspect of combining SEO and Content Marketing for a successful campaign. For more sophisticated communication, Omnichannel marketing communication can be used, which combines various marketing channels to create seamless communication with your customer. According to A1 SEO Glasgow, a major part of digital marketing includes these three objectives: “Improving keyword rankings, increasing traffic, and increasing leads.” Promoting brands through digital media The key objective of digital marketing is to promote brands through digital media.

3. . ONLINE MARKETING OFFLINE MARKETING Online marketing is generally focus on content. Offline marketing is generally focus on product. • • Online marketing includes third party like media, web content, search e-mail, social media. Offline marketing includes mass media, phone center, telephone. • • Online marketing communicates customers with e-mails, chat, social media.X Offline marketing communicates with customer with their mobile number and staff. • • Target audience met at one place. Target audience is scattered. • • It is cost effective. It is high marketing cost. • • It helps in directly reaches out to the professionals of the industry and market. It does not directly reaches out to the professionals due to some barriers. • • Prospective buyer cannot visible. It directly visible to their prospective buyer. • • Less people to manage. Large people to manage. • •

4. TECHNIQUES OF DIGITAL MARKETING TECHNIQUES OF DIGITAL MARKETING SMO SEO SEM SMM SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news. SEM, or, search engine marketing, is a highly effective way to increase your ranking on search engines like Google, and attract qualified traffic to your website. Investing in SEM is a great way for you to grow brand awareness and increase sales Social media marketing (SMM) (also known as digital marketing and e- marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. .

5. DIGITAL MARKETING STRATEGY 2. Reach 2. Reach Strengthen your marketing funnel by reaching more customers and building awareness. Inform your digital marketing strategy with the latest key online marketing techniques to drive visits to your site. 4. Convert 4. Convert The pinnacle of your structured digital marketing strategy is, of course, to convert more customers. Use retargeting, nurturing and conversion rate optimization to remind and persuade your audience to buy online or offline if phone and face- to-face channels if these are important to you. 1. Plan 1. Plan Every successful digital marketing strategy starts with a plan! We recommend you use a data-driven approach, review your current digital marketing effectiveness, and plan to improve from there . 3. Act 3. Act Encourage interactions on your website or social media to help you generate leads for the future. Having reached your audience, it's crucial you influence their next steps to move down the funnel towards a purchase decision. 5. Engage 5. Engage Improve your personalized communications using web, email, and social media marketing using the data you already have about them to create hyper- personalized marketing campaigns. 2/7/2023 5 .

7. SEARCH ENGINE OPTIMIZATION What Are the Components of On What Are the Components of On- -Page SEO? Sometimes referred to as “on-site SEO,” on-page SEO relates to the optimization of websites and pages to improve rankings in the major search engines. Organizations have a high degree of control over the elements of on-page SEO, making it relatively straightforward to optimize these factors and improve search rankings. Several important aspects of on-page SEO include (1) Content, (2) Keywords, (3) HTML, and (4) Architecture. 1. Content 1. Content Search engine marketing is highly dependent upon the production of good content on a regular basis. From this standpoint, content must satisfy a need, generally by supplying information or answering a question. At the end of the day, content needs to be useful to rank highly in search results, whether that content appears in text, audio, or video format. 2. Keywords 2. Keywords Keywords refer to the subject or topic of a content piece that is the basis of a search query. Keyword research and selection are closely tied to content production and fundamental to SEO marketing efforts. To maximize search engine marketing, organizations should select appropriate keywords, both in terms of search frequency and competitiveness. From a frequency standpoint, organizations should leverage a keyword research tool to evaluate how often users search for particular terms. Even if a particular keyword is highly relevant to business products or services, it is unlikely to be an effective tool if no one is searching for it. Consequently, choosing a popular keyword is essential to marketing SEO. Page SEO? 3-02-23 7

8. 3. HTML 3. HTML Optimization of specific HTML elements can help improve the search rankings of a website or page. In this sense, the way HTML pages are tagged, described, and labeled indicates a level of quality to search engines. Taking the time to clean up and maintain HTML elements can have a great impact on digital marketing efforts. Of particular note, the following HTML elements tend to come into play from a marketing SEO standpoint: Title Tag Title Tag —The title tag serves as a description of a page, appearing in search results and the user’s browser tab. The title tag should include the target keyword and provide an enticing reason to click on the link in the search results. Meta Description Meta Description — The meta description appears below the title tag in search results, providing a general breakdown of the page in question. Typically limited to 160 characters, this description can deliver additional information that convinces a user to click through to the content. URL URL — The URL is the digital address of a webpage that is unique from all other pages. To rank highly in search results, the URL should include the target keyword and indicate the site hierarchy. If this information does not appear clearly in the URL, it can have a negative impact on search rankings. Alt Text Alt Text — Alt text refers to the description of an image that was traditionally used to relay information to users with visual disabilities. In addition to describing an image, alt text can also include target keywords to help improve search rankings. Headings Headings — — Headings help divide a content piece into separate sections, functioning similarly to an outline. There are usually six levels of headings in HTML content, with the “H1” heading referring to the title. By dividing content into digestible pieces and labeling each one with an appropriate heading, it can improve SEO marketing efforts. 4. Architecture 4. Architecture The architecture of a website or page is another important aspect of on-page SEO. Although an end-user does not usually visit a page to examine its architecture, these behind-the-scenes elements can have a drastic impact on SEO marketing. INITIAL 2/7/2023 8

9. What Are the Elements of Off What Are the Elements of Off- -Page SEO? Whereas organizations have a broad degree of control concerning on-page SEO, it can be a little different for off-page SEO. On a larger level, off-page SEO relates to the reputation and popularity of websites and web pages. For example, external references to a site or page —often referred to as “backlinks” — are vital to maximizing the impact of marketing SEO. Several important aspects of on-page SEO include (1) Links, (2) Authority, (3) Geography, and (4) Social. 1. Links 1. Links External links to an organization’s digital content are a highly valuable aspect of search engine marketing. Internal links from one page of a website to another are also important as they demonstrate a level of organization and cohesion to the major search engines. However, not all links are created equal. The quality of a link is often more important than the overall quantity of links to a particular site or page. The highest quality links to digital content come from reputable destinations elsewhere online. These linking websites have a high degree of authority (more on this below), which demonstrates a certain level of credibility and usefulness. While not quite as important as the quality, the number of links to a site or page is also important to marketing SEO. When there are many links to a piece of digital content, it can demonstrate value and popularity. But this is not a quid pro quo situation. Augmenting link quantity does not necessarily improve search rankings, particularly if the links have little value or come from low-level destinations. 2 2. Authority . Authority The authority or trustworthiness of a particular website or web page is another vital aspect of off-page SEO. Viewed through a macro lens, trustworthy and authoritative websites will generally occupy the first page of results in the major search engines. To build authority over time, employ transparent SEO practices and build a credible reputation online. Important aspects of authority from the standpoint of marketing SEO include: Page SEO?

10. 3. Geography 3. Geography The geographical aspect of off-page SEO relates mostly to location and demographics. Given the rising prevalence of mobile search, geography factors heavily into the ranking of search results for a specific user. More precisely, local search results within a particular city or zip code are growing rapidly in popularity. Search engines have reacted in tandem, shifting focus to local results for many types of queries. From a national standpoint, search engines tend to have separate websites for each country. This allows for the segmentation of websites and webpages, specifically targeted for users in a particular country. Even if two countries share the same language — such as the United States and Great Britain — users typically want results within their own nation. 4 4. Social . Social Establishing a solid presence on social media can also help boost search engine marketing efforts. More specifically, search engines look at how users share an organization’s content from the standpoint of: Quality Quality — The quality metric of social shares involves the sentiment or opinion of the user, including comments, replies, and ratings. In this sense, quality metrics attempt to distill whether the user sharing the content did so in a positive, negative, or indifferent manner. Quantity Quantity — The quantity metric of social shares is more straightforward, simply measuring the total number of shares. Although a high quantity of shares is undoubtedly a good thing, it does not necessarily translate into conversions or customers.

11. • Directory submission Directory submission • Classified Classified submissiom submissiom • Social bookmarking submission Social bookmarking submission • Image optimisation and submission Image optimisation and submission • Blog creation and submission Blog creation and submission • PPT submission PPT submission • Video submission Video submission • PDF submission PDF submission • Article submission Article submission • Press release submission Press release submission • Profile submission Profile submission • Blog commenting Blog commenting

12. •D Directory submission: irectory submission: Directory Submission is a process of submitting your website URL to various web directories (websites) with the aim of building backlinks thus increasing business growth. This is the off-page SEO technique, used to generate outsider links for your website. While providing the directory submission website URL web-bloggers need to ensure that they follow directory submission guidelines. •Classified submission: Classified submission: Classified submission is basically considered as a process through which you can post ad campaign over classified submission sites. This is the process which enhances the visibility of your product or services in front of search engines. Apart from this, this process you get to boost your business because people become aware about your services. Besides, classified submission involves off-page SEO process for boosting the website traffic and ranking. •Social bookmark submission: Social bookmark submission: Social bookmark submission is an off-page optimization activity that enables you store your links on online bookmarking sites. These links or bookmarks are the tagged pages on the web that can be accessed from any computer with internet access. Thus, every such bookmark acts as a backlink that helps improve SEO of a site

13. • Image submission : Image submission : Image submission means placing your site image on different sites to interact with people and it helps in creating quality backlinks and get referral traffic to your website.The image submission is a SEO method which provides you a platform where you publish or upload your digital photo • Blog submision: Blog submision: It is an off-page criterion of SEO planning in which the website owner publishes relevant and high-quality content. Blog submission’s target is to turn one time visitors into repeated ones. It is claimed to be the core off-page activity that can show tremendous results if it is timely updated • PPT Submision: PPT Submision: PPT submission is one of online marketing tool that help to create backlinks.With the help of attractive, informative and engaging PowerPoint slides, you can share high- quality content across the web. If your website is high performing, then submitting an organized PPT in the form of slide shows is extremely beneficial for you.From a psychological perspective, PPTs are visually appealing with images, short content, statistics, and great colors used to put your opinions/views together. So, the reader can retain the information for a longer time! Hence, PPT is a good format for content submission and reach the target audience.

14. • Video submission: Video submission: Video Submission is also known as video sharing, which is a great way to promote your products or services. It helps in obtaining the numerous visitors on the business website and boosts your ranking on the search engine website. Through the video submission websites, it is quite convenient to describe your products, service, or overall business in a video • PDF PDF submission: submission: PDF submission is an off-page SEO technique that is one of the most influential way backlinking. It helps in submitting the PDF to various sites and gain the maximum visibility for your website. The PDF documents can be optimized for getting higher ranks in the results of the search engine. While learning about what is PDF submission, it is essential to keep in mind that the stuffing of appropriate keywords is the basic need • Article Article submission: submission: Article submission is an off-page optimization activity. It refers to attracting traffic by submitting SEO optimized articles to popular article submission directories. It is a long term SEO activity which helps increase backlinks and boost pagerank of your website or blog.

15. • Press release Press release submission: Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites. It is an off-page SEO strategy the helps popularize your events, products or services on the web to improve SEO of your site. A press release should be keyword-optimized, factual and informative so that it could generate interest in the readers. Furthermore, it should be used to share newsworthy content with the targeted users. • Profile Profile creation: creation: Itis a way of online marketing in which the profile is created on multiple platforms for better recognition. Profile creation is one of the most influential ways of generating backlinks and gaining benefits from that. It allows you to register the URL of the Webster and blog for better exposure. This is an excellent way in which you can describe yourself and your business using short write-ups. • Blog commenting: Blog commenting for SEO is defined as a simple strategy to start building links back to your site while building strong relationships with people in your industry.It is about exchanging ideas or opinions about what people think or feel about a topic. It can also help blogs to attract traffic, leads, and add a ‘social touch.’ submission:

16. THANK YOU By: By:- -H Harshpreet Kaur arshpreet Kaur