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MARKETING TRADITIONAL MARKETING DIGITAL MARKETING Banners, Posters, Reaching Out people, etc Organic(SEO) Paid Campaigns Social Media On Page SEO Off Page SEO
SEO Tactics • On page: • Content • Keywords • Title tags • Description • Infographics. • Off Page: Link Building/Backlinks: • Guestposting • Commenting blogs • Directories • Forum commenting or submission
SEO Tools • Google Webmaster: Check errors in the website, Search analytics etc. • Google Analytics: Track the performance of your website. • SEMRush.com- Competitor website analysis- Keywords, Search Volume • Keywordtool.io- Keyword analysis tool. • Ahrefs.com- Competitor Website analysis- Backlinks