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COM 302 learning consultant tutorialrank.com

For more course tutorials visit<br>www.tutorialrank.com<br>COM 302 Week 1 Marketing Communications Process<br>COM 302 Week 2 Advertising Media Mix<br>COM 302 Week 2 Sales Promotion and Advertising<br>COM 302 Week 3 Building New Brands<br>COM 302 Week 4 Direct Marketing<br>COM 302 Week 5 Internet-Based Marketing Blog<br>COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion<br>

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COM 302 learning consultant tutorialrank.com

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  1. COM 302 learning consultant / tutorialrank.com For More Tutorials www.tutorialrank.com

  2. COM 302 learning consultant / tutorialrank.com COM 302 Entire Course (UOP) COM 302 Week 1 Marketing Communications Process (UOP) • COM 302 Week 1 Marketing Communications Process • COM 302 Week 2 Advertising Media Mix • COM 302 Week 2 Sales Promotion and Advertising • COM 302 Week 3 Building New Brands • COM 302 Week 4 Direct Marketing • Week 1 Individual Assignment Marketing Communications Process • Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library • Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization.

  3. COM 302 learning consultant / tutorialrank.com COM 302 Week 2 Advertising Media Mix (UOP) COM 302 Week 2 Sales Promotion and Advertising (UOP) • Learning Team Assignment: Advertising Media Mix • Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and Promotion • Review the sample entry in the matrix. • COM302 Week 2 Individual Assignment Sales Promotion and Advertising • Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications • Select a company to research that is different from the one you selected in Week One but that competes in the same industry.

  4. COM 302 learning consultant / tutorialrank.com COM 302 Week 3 Building New Brands (UOP) COM 302 Week 4 Direct Marketing (UOP) • Week 3 Assignment Building New Brands • Resources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing Excellence • Consider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising. • Week 4 Assignment Direct Marketing • Resource: Ch. 14 of Marketing: Real People, Real Choices • Continue working on the Week Four Learning Team Assignment: Direct Marketing. • Review the examples of direct marketing that team members gathered and researched during Weeks One, Two, and Three.

  5. COM 302 learning consultant / tutorialrank.com COM 302 Week 5 Internet-Based Marketing Blog (UOP) COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion (UOP) • Week 5 Individual Assignment Internet-Based Marketing Blog • Resources: University of Phoenix Material: Writing a Blog and Ch. 15 & 22 of Advertising and Promotion • Visit the websites of three of the following companies: Kimberly-Clark, Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal Studios. • Week 5 Assignment Social and Ethical Aspects of Advertising and Promotion • Resources: Ch. 22 of Advertising and Promotion and the University Library • Debate one of the following social or ethical issues: • Advertising is informative. vs Advertising is manipulative.

  6. COM 302 learning consultant / tutorialrank.com For More Tutorials www.tutorialrank.com

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