Outdoor Clothing Market Share, Size, Segmentation and Outlook | 2024-2030

1. Outdoor Clothing Market global Analysis Report 2024-2030 Published by: Harshada, Marketing Head

2. Market Size & Overview: The Outdoor Clothing Market was valued at approximately USD 16.57 billion in 2023 and is projected to reach nearly USD 24.03 billion by 2030, growing at a CAGR of 5.45% from 2024 to 2030. This growth is driven by increasing consumer interest in outdoor activities such as hiking, camping, and adventure sports, along with a rising demand for durable and comfortable apparel designed for these pursuits.

3. Market Growth & Opportunities The market's expansion is attributed to a universal shift towards health and fitness, prompting consumers to engage more in outdoor activities and, consequently, increasing the demand for specialized clothing. Additionally, the trend of athleisure—where consumers seek versatile clothing suitable for both active and casual wear—has further propelled market growth. Opportunities abound in developing regions where rising disposable incomes and urbanization are leading to greater participation in outdoor activities. Moreover, the growing emphasis on sustainable and eco-friendly products presents avenues for innovation in the market. Sample Request

4. Market Segmentation by Fabric • Polyster • Nylon • Cotton • Others by Consumer Group • Men • Women • Kids by Apparel Type • Casual Wear • Fashion Wear • Rainy Wear • Promotional Apparel • Recreational Wear • Sports/ Activity Wear

5. Regional Analysis: • North America: This region held the largest market share in 2023, driven by the popularity of activities like camping, hiking, and fishing. The demand for premium-priced outdoor clothing is also on the rise, influenced by consumers' preference for quality products. • Europe: The outdoor clothing industry in Europe has experienced rapid growth over the past decade, attributed to increased spending on outdoor activities. However, growth is slowing in Europe's Nordic and Alpine regions, where activities like mountain hiking and skiing have long-standing traditions. • Asia-Pacific (APAC): This region is expected to witness the highest growth rate during the forecast period. Factors such as a rising millennial population, increasing per-capita income, and heightened awareness about health and fitness contribute to this growth. Government initiatives to enhance tourist destinations, particularly in countries like China and India, further boost the market.

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7. Merges and Acquisition • Columbia Sportswear Company's Acquisition of prAna: In 2022, Columbia Sportswear Company acquired prAna, a sustainable outdoor apparel and accessories brand. This strategic move allows Columbia to broaden its portfolio with eco-friendly products and reach environmentally conscious consumers. • VF Corporation's Expansion: VF Corporation, the parent company of The North Face, has been expanding its presence in the outdoor apparel market through strategic acquisitions and by enhancing its product line to cater to a broader audience. • Adidas AG's Product Line Expansion: Adidas has been focusing on expanding its outdoor apparel segment by introducing innovative products and potentially exploring acquisitions to strengthen its market position.

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