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STRATEGY AND TACTICS TO IMPROVE DIGITAL MARKETING ACTIVITY || PSK Technologies

<br>Now you have a better indication of where your marketing activities<br>and assets stand in the grand scheme, now you need to look at<br>driving more traffic and push your content out there.<br>

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STRATEGY AND TACTICS TO IMPROVE DIGITAL MARKETING ACTIVITY || PSK Technologies

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  1. STRATEGY AND TACTICS TO IMPROVE DIGITAL MARKETING ACTIVITYSubmitted By – Harsh Balpande(Intern) PSK Technologies Pvt Ltd. IT Company Mobile No: 09975288300 / 09422123343 Website: www.pskitservices.com Address: Lower Ground Fortune Mall, behind Maharashtra bank, Sitabuldi, Nagpur Web : https://www.pskitservices.com/ Mobile No :9422123343

  2. WHAT IS CONTENT MARKETING? Content Marketing is the practice of creating and sharing high quality,engaging and relevant content in order to attract, engage and convertvisitors.It is the conversation between your brand and your customers throughstories. It’s about building long-lasting relationships to current andpotential customers, by providing valuable content with the aim to buildtrust, awareness and engagement through various channels in the digitalmarketing mix. Web : https://www.pskitservices.com/ Mobile No :9422123343

  3. PAID, EARNED AND OWNED MODEL In the previous section we introduced the Paid, Earned and Owned model,which can be very useful in defining your content marketing strategy. For example, a content strategy that overly depends on Adwords PPCand Display Ads to drive traffic would most likely see poorer performanceonsite in terms of bounce rate or time spent on site. Organic traffic canbalance this, i.e. site visitors who naturally made their way to your sitethrough a relevant search query or interest. But to generate this organictraffic channel, SEO tactics are required.Similarly, an over reliance on free-to-post social channels like Facebookand Twitter might get good interactions with a portion of your targetaudience, but this interaction might be constantly with the samesegment, which does not push your communications out to wideraudiences, as such the % of new visitors on the site could be very low, anproblem if you have a one-time only product for example Web : https://www.pskitservices.com/ Mobile No :9422123343

  4. REACH, ACT, CONVERT AND ENGAGE WITH YOUR CUSTOMERS  This guide to digital strategy aims to get you thinking about how toimprove your marketing strategy by considering further activity, channelsand platforms to push your strategy into a more advanced stage.The number of options available to you might seem a bit overwhelming,and often there is an element of clarity or simplification required. TheRACE Planning Framework by Smart Insights is a useful, simplified outlinethat helps you to focus on some of the applicable marketing activitiesat various stages of the traditional marketing funnel that will make yourdigital marketing strategy a success and achieve your goals: Web : https://www.pskitservices.com/ Mobile No :9422123343

  5. REACHAcquisition strategy to build awareness● Relevant tactics/approaches in your marketing strategy:SEOPPCAffiliates and partnershipsOnline/display adsPRSocial media marketing Web : https://www.pskitservices.com/ Mobile No :9422123343

  6. ENGAGERetention and growth strategy to build customer relationships intorepeat visits and sales and brand loyalty● Relevant tactics/approaches in your marketing strategy:Content strategyEmail strategy – newsletters, promotional emailsMobile strategy Web : https://www.pskitservices.com/ Mobile No :9422123343

  7. ACT &CONVERTPersuade visitors to interact and meet one of your conversiongoals by connecting them with useful, engaging and relevant content● Relevant tactics/approaches in your marketing strategy:Content strategyConversion rate optimisationLead generationHomepage/landing page optimisationA/B testing Web : https://www.pskitservices.com/ Mobile No :9422123343

  8. Our Services Web : https://www.pskitservices.com/ Mobile No :9422123343

  9. PSK TECHNOLOGIES PVT. LTD IT COMPANY Thank You https://www.pskitservices.com/ CONTACT US:9422123343

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