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Center for Landscape Conservation and Ecology

Center for Landscape Conservation and Ecology. An Integrated, Multidisciplinary Approach to Florida-friendly Landscaping. Terril A. Nell, CLCE Director February 28, 2008. The Center. How to manage our urban and rural landscapes to promote environmental sustainability What to do How to do it

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Center for Landscape Conservation and Ecology

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  1. Center for Landscape Conservation and Ecology An Integrated, Multidisciplinary Approach to Florida-friendly Landscaping Terril A. Nell, CLCE Director February 28, 2008

  2. The Center • How to manage our urban and rural landscapes to promote environmental sustainability • What to do • How to do it • Communicating the message to Florida residents

  3. Industry and Government Agency Partnerships

  4. Keys to Success • Collaborative Messages Statewide • New Communication Methods • Broad Partnerships • Support Common Goals

  5. Together… • One Team • One Message • One Voice

  6. Water Conservation Campaign • Proactive use of state specialists • Written for consumers • Delivered by agents • Using UGA extension resources in addition to UF/IFAS • Participation and Collaboration with WMDs

  7. Campaign Components • Web Articles • PSAs • Ads • Web site • PowerPoint

  8. A Better Lawn on Less Water All About Water Restrictions Capturing Free Water with Rain Barrels Dealing with Water Restrictioins Drought Resources Irrigation System Maintenance Right Plant, Right Place Lawn Management During Drought Providing Water to Wildlife Saving Water Using Your Irrigation System Selecting a Drought-tolerant Turfgrass Watering Your Lawn What is Drought Firewise Landscaping Tree Care and Drought Topics (Draft Titles)

  9. Campaign Development • Written by communicators, based on EDIS documents or published research articles • Reviewed by UF/IFAS state specialists • Reviewed by external stakeholders (WMDs, DEP) • Final review by UF/IFAS state specialists and administration • Delivered to agents via Web

  10. Gardening in a Minute • 260 shows a year • Mass media promotion of Florida-friendly gardening

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