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Chapter 10: Organizational Communication Learning Objectives. Discuss the different types of organizational communication. What is information technology and what role does it play in effective communication and E-Commerce? Identify and discuss the stages of the communication
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Discuss the different types of organizational
What is information technology and what role does it
play in effective communication and E-Commerce?
Identify and discuss the stages of the communication
Discuss the major barriers to communication.
Identify the forms of communication.
What is media richness?
Discuss the role of communication feedback.
Identify the five typical response styles.
Discuss information systems.
Business-to-Business (B2B)Ford buys tires from Firestone. Wal-Mart buys merchandise from thousands of suppliers automatically through electronic data interchange (EDI) as inventories become low.
Business-to-Employee (B2E)Merck sales reps conduct business on the road, and some Cengage Learning employees telecommute (work from home). UPS drivers get electronic orders to pick up packages along their routes and send electronic information to businesses for tracking deliveries.
Business-to-Customer (B2C)Amazon.com sells a book and a computer to John Smith. Customers can go to the FedEx Web site to track their packages. Bank of America offers online banking. MasterCard allows you to go online to check your charge account transactions.
Peer-to-Peer (P2P)An Apple employee in the United States electronically contacts an Apple employee in China to find out why an iPod order is behind schedule. Sony PlayStation employees in Boston and California develop a new game together, sharing the same game file. A Springfield College professor fills out and sends a flexible benefit form online to the human resource department across campus.
Customer-to-Customer (C2C)John Smith buys a watch from Jean Jones and sells a car to Jones through eBay. Jones gets music, videos, software, and other files from Smith through BearShare and LimeWire.
eBay (online auctions)
BearShare, LimeWire (file sharing)
Are you able to decipher these buzzwords from corporate America?
(Match the statement with the meaning)
WHAT THEY SAY WHAT THEY MEAN
Involuntary separationsA. Deaths
Population equivalents B. Greeting cards & gifts
Adverse mortality experiences C. Layoffs
High utilization of medical services D. Funeral home or
Social expression products cemetery companies
Multi channel marketplace E. People
Death care providers F. Lots of patients
G. Cable TV