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AgeForce.dk a meeting place in real and virtual life for senior citizens

AgeForce.dk a meeting place in real and virtual life for senior citizens Presented at 76th IFLA General Conference and Assembly, The Public Libraries Section, Satellitconference, Malmö Aug. 7.-10.

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AgeForce.dk a meeting place in real and virtual life for senior citizens

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  1. AgeForce.dk a meeting place in real and virtual life for senior citizens Presented at 76th IFLA General Conference and Assembly, The Public Libraries Section, Satellitconference, Malmö Aug. 7.-10. Building strong communities; unleashing the potential of libraries to build community capacity, engagement and identity by Anne Kathrine Skibelund anneks@roskilde.dk Library consultant, Dep. of Development Roskilde Libraries Denmark AgeForce – a successful link between library and senior citizens

  2. What is AgeForce.dk? How was AgeForce.dk developed? How was AgeForce.dk marketed? How about the future? AgeForce – a successful link between library and senior citizens

  3. A senior network for meaningful flexible communities - for virtual and real life relationships AgeForce – a successful link between library and senior citizens

  4. A user driven network developed by Roskilde Libraries in close dialogue with senior citizens funded by the Danish Agency for Libraries and Media developed parallel with EU partnership LL4S AgeForce – a successful link between library and senior citizens

  5. AgeForce in vitual life: A simple and secure kind of facebook No mail-adress is seen No fees No advertising Only for 50+ With facilities: groups, blogs, news, bulletin board … AgeForce – a successful link between library and senior citizens

  6. AgeForce.dk in real life Groups of individuals can meet In their local vicinity At local library’ premisses … or where they arrange to meet AgeForce – a successful link between library and senior citizens

  7. AgeForce.dk • - developed locally in Roskilde • - now used nationwide AgeForce – a successful link between library and senior citizens

  8. AgeForce was developed user driven from the begining It all started with a dialogue meeting with more that 100 potential senior citizens AgeForce – a successful link between library and senior citizens

  9. - and at workshops testing network ideas and site AgeForce – a successful link between library and senior citizens

  10. Marketing strategy • - AgeForce is marketed in close cooperation with users • - Marketing / PR started locally • - Continued nationwide AgeForce – a successful link between library and senior citizens

  11. AgeForce in Danish media! 27. Dec. 2009 on National TVnews resulted in 2000 new members AgeForce – a successful link between library and senior citizens

  12. ”Timetable” March 2008 - money granted Aug. 2008 – first user meeting Jan. 2009 – the site AgeForce.dk opened Aug. 2009 – 500 users > first National article Nov. 2009 – in Danish Radio > 1600 users Dec. 27. 2009 – in Danish National TV > 3800 users Now – app. 5200 users + 197 interest groups AgeForce – a successful link between library and senior citizens

  13. AgeForce.dk AgeForce – a successful link between library and senior citizens

  14. AgeForce – your new home? AgeForce – a successful link between library and senior citizens

  15. Blogging made easy AgeForce – a successful link between library and senior citizens

  16. Groups AgeForce – a successful link between library and senior citizens

  17. Potentialities of AgeForce for the library • Offering seniors a Democratic, neutral drop-in café • Gets an extra platform to brand the library facilities and competences • The library web is visible and known to citizens not able to come to the physical library • 50+ competences is an extra resource in the library activities and development • Make citizens more competent digital citizens AgeForce – a successful link between library and senior citizens www.ageforce.dk - sikkert og enkelt netværk for ældre

  18. The Future of AgeForce.dk: New national funding 5.300 EURO 3 new Danish library partners With focus on. Physical meeting place in libraries Eductional and marketing materials Dialogue between libraries and citizens AgeForce – a successful link between library and senior citizens

  19. Thank you for listening!!! AgeForce – a successful link between library and senior citizens

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