CHAP 12 HM : BUSINESS SEGMENTATION. By : Candra Wahyuni P Ery Ardono S Heru Agung P. Business Segmentation. The first step of strategic planning process is the segmentation of the firm’s activities into business unit Business segmentation is one of the most critical corporate strategic task
Candra Wahyuni P
Ery Ardono S
Heru Agung P
C.K Prahalad and Gary Hamel in their article “The Core Competence of The Corporation” in Hax and Majluf,1996.
The basic messages in these viewpoints are
Concept of core competence :