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STICKY CLUSTERS. ‘Using sectoral business clusters to stimulate employer engagement and academic programme development in UHOVI to meet learner needs and local employment opportunities ’. A strategic partnership between the University of Glamorgan and University of Wales, Newport.

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slide1

STICKY CLUSTERS

‘Using sectoral business clusters to stimulate employer engagement and academic programme development in UHOVI to meet learner needs and

local employment opportunities’

A strategic partnership between the University of Glamorgan and University of Wales, Newport.

Dr Francis Cowe – UHOVI Deputy Director

Richard Staniforth - UHOVI UK STEM Coordinator

UK STEM Project: STEM Employer Engagement and Workforce upskilling in the South Wales Valleys

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UHOVI

A strategic partnership between

University of Glamorgan and

University of Wales Newport

Targeted area of multiple disadvantage across

Heads of the Valleys (31 Communities First areas)

across five counties:

Blaenau Gwent,

Torfaen,

Merthyr Tydfil,

Caerphilly,

Rhondda Cynon Taff

UHOVI Delivery Campuses:

The College Merthyr Tydfil

Coleg Gwent, Ebbw Vale [Pontypool, Crosskeys]

The College Ystrad Mynach [Rhymney]

Coleg Morgannwg Nantgarw [Rhondda,Pontypridd, Aberdare ]

& 30+ Community Delivery Venues

slide3

UK STEM Project Aims (Nov 2010)

  • “The Project will focus on determining the level 3/ 4+ requirements of STEM employers in South East Wales Heads of the Valleys area.”
  • STEM sectors addressed by UHOVI in the time frame
    • Pharmaceutical and Life Sciences
    • Automotive Technology and Engineering
    • Sustainable Construction and Surveying
    • Food manufacture processing and delivery
    • Digital media and Games

Project Outcomes (September 2012)

UHOVI’s is continuing to focus its employer engagement strategy on building ‘Sticky’ clusters of businesses to deliver workforce up-skilling across Welsh Government’s nine Key Sector Priority areas.

sticky clusters
Sticky Clusters

Why adopt a cluster approach?

Employer

  • Clear voice – High level profile
  • Reflecting Innovation and Centres of Excellence
  • Sector specific/Industry defined delivery
  • Collaborate to compete through common interest
  • Critical mass to generate learners addressing skills gaps

University academic and training provision

  • Academic collaboration to a shared approach to employer needs
  • Reflecting Innovation and Centres of Excellence
  • Shared & flexible approach to learning content
  • Quality driven academic offer from Bite-size to FD/Level 4+
  • React to Welsh Government Sector Priorities

A replicable model to approach multiple business sectors

case study uhovi pharmaceutical medical cluster
Case Study – UHOVI Pharmaceutical & Medical Cluster

(by Company and HE)

The Pharmaceutical Companies: Biotec, Brecon Pharmaceuticals, Flexicare, GE , Norgine, Penn Pharma, Polymer Health

Providers: UHOVI (Glamorgan & Newport), Cardiff Met, Swansea, Cardiff University School of Pharmacy, OU Wales;

the information request ir defining cluster strategic needs
The Information Request (IR): Defining Cluster Strategic needs

IR more than a TNA… A ‘whole sector’ snapshot

  • A Confidential company strategic review - current/future plans
  • Sector analysis – encouraging employer visibility to:

academia, students, employee pool, community & government

  • Ambassadorial – pull rather than push – ‘Seeing in’ initiative
  • Current & Projected skills needs from senior managers?
      • Shape of sector workforce by accredited level and role?
      • Existing company training, non/accredited (?) academic levels and progression, CPD, APEL, industry standards
  • Tailoring delivery e.g. WBL, day release, distance
  • Understanding sector cultural v. academic culture
issues addressed
Issues addressed
  • Breaking down boundaries – Joining up the dots

Inter-company confidentiality/competition issues

    • Benefits of collaboration – critical mass
    • Sustainable way forward
    • Sectoral pressure group

Inter-institution competition

    • ‘Brokering’ a successful collaborative outcome
    • Very local delivery – academics’ workloads
    • Student numbers/caps – flexibility through UHOVI
sustainability
Sustainability?
  • UHOVI retention of role as FE/HE ‘broker’
  • Development of bespoke – tailored offering
  • Utilise available support (ESF-ERDF-WG): -
    • UHOVI – DEHOV (UoG – UWN) – HOVEP - ESF (APT)
    • Go Wales – Elevate – REACT – KTP – SIP
  • Develop existing UHOVI 20% STEM take-up
  • Increase 16-19 and bite-size offer
  • Develop sustainable progression routes
  • Build FE &HE Collaboration - core & specialist
specialist support
Specialist Support?
  • UHOVI IR identified specific unfulfilled ‘gap’
  • Skills training either expensive or from abroad
  • Bespoke – tailored offering developed working with Universities of Glamorgan, Cardiff, Swansea
  • Utilise skills from individual trained experts
  • Establish a local high specification base
  • Seeking to offer training locally and UK
  • Build further Collaboration - core & specialist
community organisations and learning provision in the hov
Community Organisations and Learning Provision in the HOV

Report Finding:

“By linking with local businesses … UHOVI would be able to offer a truly unique service … which has responded to local need and demand to up-skill the local workforce and boosts individuals employability, making the local workforce more attractive to businesses. If done properly this has the potential to provide a positive regenerative impact on the area.”

Crew – Centre for Regeneration Excellence Wales Report (2011)

thank you
Thank you

www.uhovi.ac.uk

francis.cowe@newport.ac.uk

richard.staniforth@uhovi.ac.uk

UHOVI

Crownford House/ Ty Crownford

Swan Street /Stryd yr Alarch

Merthyr Tydfil/ Merthyr Tydful

CF47 8ES

Tel – 01685 726186 /0800 -1223220