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North Carolina Grass-fed Beef Demand Assessment

North Carolina Grass-fed Beef Demand Assessment. Consumer Characteristics. 971 Consumers surveyed 8 locations across the State Median age range 36-54 years 3:1 females/males 65% of respondents 4 year degree or higher. RESULTS. Multitude of consumer misconceptions

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North Carolina Grass-fed Beef Demand Assessment

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  1. North Carolina Grass-fed Beef Demand Assessment

  2. Husted, R. (2005) National Cattlemen’s Beef Association

  3. ConsumerCharacteristics • 971 Consumers surveyed • 8 locations across the State • Median age range 36-54 years • 3:1 females/males • 65% of respondents 4 year degree or higher

  4. RESULTS • Multitude of consumer misconceptions • Vast opportunities for consumer education

  5. North Carolina Grass-fed Beef Supply Assessment

  6. ProducerCharacteristics • 3000 Grass-fed Cattle Sold • 70% sole proprietors • 75% sell frozen grass-fed • 77% sell under private label • Median age range 45-64 years • 55% BS degree or higher

  7. Favorite Breeds for Grass-fed Cattle

  8. Results • Producers still have plenty of questions and numerous opinions • Opportunities related to genetics, forages, markets exist for producers to consider

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