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Measuring the IT Industry Globally The ITIB Approach (IT Industry Barometer) WITSA GPATS 2013 Sao Paulo, Brazil

Measuring the IT Industry Globally The ITIB Approach (IT Industry Barometer) WITSA GPATS 2013 Sao Paulo, Brazil. Bernd FRIEDRICH Deutsche Gesellschaft für I nternationale Zusammenarbeit (GIZ) Milena SEIBOLD Capgemini Consulting. The Presenters. Bernd Friedrich

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Measuring the IT Industry Globally The ITIB Approach (IT Industry Barometer) WITSA GPATS 2013 Sao Paulo, Brazil

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  1. Measuring the IT Industry GloballyThe ITIB Approach (IT Industry Barometer)WITSA GPATS 2013Sao Paulo, Brazil Bernd FRIEDRICH Deutsche GesellschaftfürInternationaleZusammenarbeit (GIZ) Milena SEIBOLD Capgemini Consulting

  2. The Presenters Bernd Friedrich Head of Sector Project ICT for Development Deutsche GesellschaftfürinternationaleZusammenarbeit (German Agency for International Cooperation) Education University Diploma in Business Administration (FreieUniversität Berlin) Experience Expert on ICT and information society policy development, ICT strategy management, IT governance, program and project management, electronic government, system analysis and design, institutional development, business process management with 25 years of professional experience Milena Seibold Senior Consultant at Public Sector Consulting Team Capgemini Consulting Education MSc in International Politics (University of London) Experience Several years professional experience in public sector consulting, including digital strategy and transformation projects, e-government, modernization projects in public agencies, process reorganization and digitization, project management, change management

  3. Contents Benefits of a Monitoring and Evaluation Tool History and Current Project Status Contents of the IT Industry Barometer (ITIB) Concept Key Facts on the IT Industry Barometer (ITIB) and ALETI Census Outlook

  4. Importance and Benefits of a Standardized Global M&E Tool for the IT-Sector The lack of consistent data on the IT industry emphasizes the need for a standardized global M&E tool Situation & Challenges Benefits • IT associations, international organizations, and governments deplore the lack of reliable and comparable data on the IT sector in low- and middle-income countries: • Lack of official data: Few countries compile official data on the composition, capabilities, and size of the IT sector • Global disparity of existing data: Existing data on the IT sector is inconsistent making international comparison of data impossible • Different focus of private analyst data: Data published by private market research companies focus on a demand-side perspective and tend to be expensive • A standardized global M&E tool yields benefits for all stakeholders: • WITSA • Enhanced branding of WITSA as a global voice of the ICT industry • Enhanced understanding of the IT industry and impact of IT globally • Improved ability to engage in policy advocacy activities at the international level • Ability to improve member services • IT associations • Improved insights in specific needs of their members • Support and services tailored to those needs • Improved ability to engage in policy advocacy activities domestically • IT companies • Timely identification of relevant trends in the IT industry (“Early-warning system”) • Improved benchmarking domestically and against IT industries of other countries • Policy makers • Enhanced basis to assess the economic impact of the IT sector • Improved evidence for policy design and targeted sector promotion • Accurate and up-to-date information for monitoring purposes • Need for a standardized global monitoring and evaluation (M&E) tool for the IT-Sector

  5. Contents Benefits of a Monitoring and Evaluation Tool History and Current Project Status Contents of the IT Industry Barometer (ITIB) Concept Key Facts on the IT Industry Barometer (ITIB) and ALETI Census Outlook

  6. History and Current Project Status The IT Industry Barometer (ITIB) traces back to 2011 and has gained increased momentum in 2013 through the joint GIZ-UNCTAD-WITSA initiative Timeline 2013 2011 2012 2013 September October November History Current Project IT Toolbox development by GIZ UNCTAD Information Economy Report Joint session at WSIS +10 Meeting in Paris Establishment of joint working group Needs assessment ITIB concept development Concept presentation and discussion at GPATS • Development of an integrated approach to IT sector promotion in low- and middle-income countries • Development of a toolbox that includes the IT Industry Barometer (ITIB) • Implementation of a survey among IT associations to assess their involvement in industry data collection • Insight that less than half survey their own members regularly • Origin of joint GIZ-UNCTAD-WITSA initiative to Improve Access to Data on the Information Tech-nology Sector • Agreement to develop an approach to collect standardized and comparable data on IT sectors collaboratively • Mobilization of project partners from ALETI, WITSA, UNCTAD, BASSCOM, MASIT, STIKK • Briefing of project partners and establishment of a project infrastructure • Phone interviews with all stakeholders to retrieve input on expectations, experiences and good practices • Analysis of existing IT Industry surveys, incl. those of ALETI, BASSCOM etc. • Examination of relevant statistical concepts, incl. ISIC Rev. 4, Core ICT Indicators, EITO, Gartner, IDC etc. • Development of draft survey • Drafting of concept paper • Presentation of concept key contents • Discussion of aspects such as organizational set-up, sponsorship, and funding Next Steps • Finalization of the concept of the ITIB (final version) • Review and finalization of the concept • Development of an operational plan for implementation/rollout of the ITIB

  7. Contents Benefits of a Monitoring and Evaluation Tool History and Current Project Status Contents of the IT Industry Barometer (ITIB) Concept Key Facts on the IT Industry Barometer (ITIB) and ALETI Census Outlook

  8. The ITIB Concept The IT Industry Barometer (ITIB) concept covers all aspects for measuring the IT industry globally Analysis of Statistical Concepts • Overview of the statistical environment • International standards Data Modules (Survey Structure) • Survey structure • ITIB questionnaire IT Industry Barometer Concept Data Analysis • Organizational requirements • Results and output of data analysis Organizational Structure and Processes • Proposed organizational set-up • Process models Requirements of an Internet-Based Survey • Analysis of ITIB requirements of an online survey • Comparison of existing internet-based survey tools Data Security • Introduction of data security concept • ITIB processes relevant to data security

  9. ITIB Concept – DataAnalysis The chapter analyzes the capabilities required and proposes an organizational solution Data Analysis Recommendation for Data Analysis within ITIB • Data analysis is the process where data are organized, reviewed, verified, and interpreted. • Can be carried out either internally or by an external provider • Basic steps in the data analysis process include: • Several countries / local IT associations lack internal financial resources • Decentralized data analysis on the local level implies the risk of inconsistencies • Currently there is no internal market research department for ITIB in place • Hiring external analysts for data analysis might be less expensive than building internal resources and allows the organizations to focus on its primary business activities • The only downside, the lack of credibility and control can be reduced by establishing a central ITIB Steering Committee that is briefing, supervising and managing the external research provider Data Preparation 1 Data Analysis 2 Data Presentation For the purposes of the ITIB, a central coordination of data analysis conducted by an external provider is recommended. 3

  10. ITIB Concept – Organizational Structure Centralized Organizational Structure Global Coordination on global level External Partner Cooperation Regional WITSA (Regional VPs) ALETI Southeast European Associations … National Roll-out and operational responsibility on national level Further associations Sofex (Guatemala) Cessi (Argentina) Assespro (Brazil) + 18 further associations BASSCOM(Bulgaria) MASIT(Macedonia) STIKK(Kosovo) …

  11. ITIB Concept – Organizational Structure Hybrid Organizational Structure UNCTAD WITSA (Regional VPs) Global Central coordination with representatives from global & regional levels ITIB Steering Committee Representatives of UNCTAD + WITSA (Regional VPs) + Regional Associations Regional ALETI Southeast European Associations … Roll-out and operational responsibility on national level National Further associations Sofex (Guatemala) Cessi (Argentina) Assespro (Brazil) + 18 further associations BASSCOM(Bulgaria) MASIT(Macedonia) STIKK(Kosovo) …

  12. ITIB Concept – Data Security The section examines data security and proposes measures to mitigate potential risks Data Security in the Survey Process Data Security Data Security is concerned with safe-guarding an organization‘s datafrom unauthorized access, use, modification or destruction and aims at protecting and ensuring the confidentiality, integrity and availabilityof information. Data security risks can occur at various stages in the survey process: • Respondent Identity Protection:Answer questionnaires anonymously • Question Wording & Response Options: Questions that ask for ranges rather than exact numbers • Access Management: Limit access to ensure that only entitled users can view / edit data • Data Storage & Retention: Store data on a reliable platform that is protected from external access • Selection of and Contractual Provisions with Data Analysis Vendor: Select vendor carefully and negotiate contractual clauses that penalize breaches of data security if data analysis is carried out by external provider • Definition of Survey Output:Only allow publication of aggregated survey output • Distribution of Results: Define how and to whom results will be distributed Data Collection Data Analysis Data Use Integrity Availability Confidentiality

  13. ITIB Online Demo Version

  14. ITIB Online Demo Version

  15. Contents • Benefits of a Monitoring and Evaluation Tool • History and Current Project Status • Contents of the IT Industry Barometer (ITIB) Concept • Key Facts on the IT Industry Barometer (ITIB) and ALETI Census • Outlook

  16. Key Facts on the ITIB and ALETI Census Both the ALETI Census and the IT Industry Barometer (ITIB) have been used in the field ALETI Census ITIB • Comprehensive census of the IT landscape in a given country; a „Census“ in the true sense of the word • Monitoring and evaluation tool What is it • Comprehensive overview of IT landscape in a country • Development of an IT company directory • B2B match-making • Identification of IT trends in a country • Targeted policy design and IT sector promotion based on findings Objectives Additional countries: • Kosovo • Albania • Bosnia and Herzegovina • Serbia • Montenegro • Brazil Census (2012): 1 • ALETI Census (2013): • In implementation in all 17 ALETI member countries • Covering 850 member companies • 555 complete data sets • Bulgaria (BASSCOM, BWA): 5 • Guatemala (Sofex, Digital GT): 2 • Honduras (AHTI): 2 • El Salvador (ASETI): 2 • Macedonia (MASIT): 1 Countries & Number of Successful Implementations • Focus on software and IT services • Focus on whole ICT industry (incl. telecommunications); but the majority of the companies come from the IT services and software sector Industry Focus of the Survey • Member companies of IT associations and clusters, public actors (ministries and agencies), donor organizations, the media, and the public • Very broad target group including member companies, policy makers and academia Target Group • Tools used for Data Collection: SurveyMonkey • Tools & Providers used for Data Analysis: Market research software specifically developed by MBI, official sponsor of the Census • Tools used for Data Collection: QuestionPro or dynamic PDFs • Tools & Providers used for Data Analysis: Excel Tools • Spanish • Portuguese • English • Spanish Languages

  17. Contents • Benefits of a Monitoring and Evaluation Tool • History and Current Project Status • Contents of the IT Industry Barometer (ITIB) Concept • Key Facts on the IT Industry Barometer (ITIB) and ALETI Census • Outlook

  18. Outlook GPATS is crucial in shaping the future of the initiative Review Cycle (End of Oct) Presentation at GPATS (Mid Nov) Next Steps (After GPATS) • International working group collaboratively drafts ITIB concept • ITIB concept draft serves as a basis for discussion at GPATS • Next steps in the ITIB project will be based on the results of discussions at GPATS • Questions for Discussion • Institutional Embedding / Future of the Working Group • Founding of a dedicated WITSA committee to promote the ITIB • Organizational set-up, sponsorship and support by IT associations • Project funding • Questions Regarding Data Collection and Analysis • Statistical concepts to be applied • Organizational set-up for data analysis • Selection of an appropriate online survey platform • Implementation of adequate data security measures • Technical Questions Regarding Questionnaire • Set of questions to be asked • Response options and categorizations used • Survey frequency and point in time • Data Use • Definition of data distribution and access rights

  19. Measuring the IT Industry GloballyThe ITIB Approach (IT Industry Barometer)WITSA GPATS 2013Sao Paulo, Brazil Bernd FRIEDRICH Deutsche GesellschaftfürInternationaleZusammenarbeit (GIZ) Milena SEIBOLD Capgemini Consulting THANK YOU

  20. Back-Up

  21. Questions for Discussion A few organizational and technical questions remain up for discussion

  22. Use of International Statistical Systems The ITIB Questionnaire uses international statistical systems to allow for global comparison The categorization of productive activitiesdraws on ISIC Rev. 4

  23. Requirements for Internet-Based Surveys Requirements for online survey providers comparison • What question types does the provider offer? • Does the provider allow customized branding? • Which logic options can be implemented? • How much dos the service package cost? • What pricing models does the provider offer? • Is a test version available? • Does the provider offer accounts at reduced cost, e.g. for non-profit use? • Customization • Question Types • Survey Settings • Design & Layout • Logic Options • Cost • Price • Does the provider use a recognized encryption method? • How does the provider protect access to the data stored? Is the survey manager’s access to the tool protected with a password? • Are the data stored in a safe environment? • Are multiple user accounts available? • Does the provider offer a service hotline and / or e-mail support? • Account • Management • Customer Support • Multiple-user access • DataSecurity • Security Options • Distribution • Publish & • Advertise Survey • Collect Data Reporting Analysis & Reporting • What output formats does the tool offer? • Are these format compatible with the planned analysis tool? • Through which channels does the provider offer survey publication and placement? • Does the provider offer ways to embed a survey into social media / existing homepages? • Is it possible to schedule reminders and invitations?

  24. Analysis of Existing Internet-Based Surveys SurveyMonkey and QuestionPro are best suited for the purposes of the IT Industry Barometer (ITIB) • Most popular and well-known tool • 15+ million customers worldwide • Cheap yet comprehensive services • Leading provider in this field • Prices between $15 and $99 per month • One of America’s fastest growing companies • Many features  Nearly maximum customization • Not as widespread but comparable alternative to SurveyMonkey & QuestionPro • Relatively new and unknown tool • Part of the file storage and synchronization service Google Drive • Only basic features • Much discussed in forums and blogs • Praised for its outstanding customer support QuestionPro and SurveyMonkey are the tools with the best fit While QuestionPro displays maximum compatibility with the six criteria defined, SurveyMonkey has proven to be a sufficiently versatile and adaptable tool for the ALETI Censo.

  25. Commonalities Between the ALETI Census and the ITIB The ALETI Census and IT Industry Barometer (ITIB) have many topics in common that should form the basis of a shared core module ALETI Census Topics in Common ITIB • Country of origin • Province where the headquarters are based • Province/s where the company maintains subsidiaries • Operating systems at the basis of products and services offered • Data bases at the basis of products and services offered • Programming languages at the basis of products and services offered • Global companies with whose products and services the company's own products and services integrate • Share of fixed costs (subscriptions, licences, maintenance) of total revenues • And many more… • Contact person (optional) • Ownership structure (domestic, foreign, branch) • Year of foundation • Net profit in the last three years • Annual net salary level for employee categories • Employee turnover rate in the last three years • Average billable rate by staff categories • Number of employees working on R&D projects • Preferred university for recruiting • Influence of external factors • Importance of trends (big data, social media, cloud computing, etc.)

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