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Title - Competition (PAGES 20 – 23)

Title - Competition (PAGES 20 – 23). Read Page 20 -23 Note down all Key Terms (brand, product range, image) List the ways in which you can analyse competition (words in orange) Read Over to you and answer questions 1-3 Extension – Test yourself (multiple Choice).

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Title - Competition (PAGES 20 – 23)

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  1. Title - Competition (PAGES 20 – 23) Read Page 20 -23 Note down all Key Terms (brand, product range, image) List the ways in which you can analyse competition (words in orange) Read Over to you and answer questions 1-3 Extension – Test yourself (multiple Choice) Those who finish... Will try our added value taste test!! ‘Can you tell the difference?’

  2. LEARNING OBJECTIVES Understand how added value to added to products SUCCESS CRITERIA < C Describe added value and how that impacts upon price C > Describe what added value in detail, using examples B > Discuss whether added value will guarantee the success of a business, make recommendations? CAN WE REALLY TELL THE DIFFERENCE? A > QOWC and SPAG

  3. Starter • How would you differentiate between the following two businesses (what are the main differences?) • Coke and Tesco Classic Cola?

  4. CASE STUDY IF we answer all the questions from the case study we will conduct a taste test of 2 similar products, but of VERY different prices. Can we taste the added value? We will look at compare packaging and document our analysis.

  5. BLIND TASTE TEST • Products/ Packaging are labelled A and B • Which one looks/tastes better? • Which do you think is the quality product and why? • Discuss labelling, contents, information, aftercare, look, process, • Complete the analysis sheets in pairs.

  6. Feedback / Plenary

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