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Bimbingan Teknis Entrepreneur Skill

Bimbingan Teknis Entrepreneur Skill. Program Mahasiswa Wirausaha (PMW) Koordinasi Perguruan Tinggi Swasta Wilayah IV Tahun 2014. Resha Akbar, ST. Selasa , 24 Juni 2014. PERANCANGAN PRODUK DAN INOVASI. Speaker of The Day!!!. RESHA AKBAR, ST. Narasumber Hari ini ….

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Bimbingan Teknis Entrepreneur Skill

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  1. BimbinganTeknisEntrepreneur Skill Program MahasiswaWirausaha (PMW) KoordinasiPerguruanTinggiSwasta Wilayah IV Tahun 2014 Resha Akbar, ST.

  2. Selasa, 24 Juni2014 PERANCANGAN PRODUK DAN INOVASI

  3. Speaker of The Day!!! RESHA AKBAR, ST

  4. NarasumberHariini … Nama : Resha Akbar TTL : Surabaya, 22 September 1989 Pendidikan : S1 TeknikIndustri Pekerjaan : BisnisAnalis & DosenProfesional Telepon : 081330645452 / 022 72222642 BB : 2AE00436 Email : akbar@btp.or.id akbarorresha@gmail.com Facebook : reshaakbar Twitter : @reshaakbar Enterpreneur

  5. Kreatifitas VS Inovasi • Kreatifitas berhubungan dengan proses penemuan ide. • Inovasi lebih pada implementasi gagasan.

  6. Gaya Kreatifitas

  7. Inovasi Inovasi merupakan kelanjutan dari penemuan (invention) yaitu kegiatan kreatif untuk menciptakan suatu konsep baru untuk keperluan baru, untuk diwujudkan dan diimplementasikan menjadi suatu bisnis yang sukses.

  8. Hal-hal yang DapatMenimbulkanInovasi • Kejadiantidakterduga. • Ketidakserasian. • Kebutuhanproses. • Perubahanpasar. • Perubahandemografis. • Perubahanpersepsi. • Munculnyapengetahuanbaru.

  9. ProsesInovasi

  10. Produk “Anything that can be offered to a market to satisfy a want or need” (Kotler) Products that are marketed include physical goods, services, experiences, events, persons, places, organizations, information, and ideas.

  11. KlasifikasiProduk • Nondurable goods • Durable goods • Intangible goods

  12. BarangvsJasa “Most Goods contain a Service, and Most Services Contain a Good”

  13. Product Life Cycle

  14. DiferensiasiProduk • Form • Features • Performance Quality • Conformance Quality • Durability • Reliability • Repairability

  15. BeberapaPertimbangandalamMengembangkanProduk • Understanding the Customer • Economic Change • Sociological and Demographic Change • Technological Change • Legal Change (Political)

  16. What do you think !? Electric Paper Line

  17. What do you think !? Ear Mirror

  18. What do you think !?

  19. What do you think !? VS

  20. What do you think !?

  21. What do you think !?

  22. PengembanganProduk The set of activities beginning with the perception of a market opportunity and ending in the production, sale, and delivery of a product (Ulrich danEppinger).

  23. Jenis-jenisPengembanganProdukBaru • New to The World Products • New Product Lines • Additions to Existing Product Lines • Improvement & Revisions of Exicting Products • Repositioning • Cost Reduction

  24. What do you think !?

  25. Jenis-jenisPengembanganProdukBaru

  26. Pihak yang TerlibatDalamPengembanganProduk • Marketing • Design • Manufacturing

  27. KarakteristikPengembanganProduk yang Berhasil • KualitasProduk • BiayaProduksi • WaktuPengembangan • BiayaPengembangan • KemampuanPengembangan

  28. PenyebabKegagalanProduk • Demand yang terlalusedikit • Adanyaketidakcocokandengankemampuanperusahaan • Not new / not different • Kesalahanperamalan • Perubahanteknologi • Waktu yang tidaktepat • Responpesaing

  29. Demand Factor

  30. PersaingandanKorbanTeknologi

  31. ResponPesaing

  32. ResponPesaing

  33. MilihAbahatauAmbu ? 

  34. Strategi Perusahaan • Technology Leadership • Cost Leadership • Customer Focus • Imitative

  35. Business Strategy

  36. StrategiPengembanganProdukBaru • StrategiProaktif • StrategiReaktif • Defensive strategy • Imitative Strategy • Second but better • Responsive

  37. AlasanPengembanganProduk yang Terorganisir • Quality Assurance • Coordination • Planning • Management • Improvement

  38. TahapanPengembanganProduk Planning Production Ramp-up Concept Development Testing & Refinement System Level Design Detail Design

  39. IdentifikasiKebutuhanPelanggan • Memastikanbahwaproduk yang dibuatberfokuspadakebutuhanpelanggan • Mengidentifikasikebutuhan yang tidakdinyatakan • Menyediakanjustifikasiberbasisfakta • Memastikantidakadakebutuhanpenting yang terlewatkan

  40. TahapandalamIdentifikasiKebutuhan • MendefinisikanCakupan • Pengumpulan Data • Interview / wawancara • Focus Group Discussion • Observation • Interpretasi Data • MenyusunKebutuhan • Mengukur Tingkat KepentinganKebutuhan • Evaluasi

  41. Perceptual Map

  42. Perceptual Map

  43. Kano Model

  44. MemilihPelanggan • Lead Users • Extreme Users • The Customers

  45. What do you think !?

  46. What do you Think ??

  47. UntukPasar Indonesia

  48. What do you think !?

  49. Design for Manufacturing a development practice emphasizing manufacturing issues throughout the product development process

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