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Unique Software Applications for Flash Memory Devices

Unique Software Applications for Flash Memory Devices. Market perception issue - there are limited applications available for flash devices. Memory keys are “cool” but without software there are only a few things users can do with them

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Unique Software Applications for Flash Memory Devices

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  1. Unique Software Applications for Flash Memory Devices

  2. Market perception issue - there are limited applications available for flash devices • Memory keys are “cool” but without software there are only a few things users can do with them • Buyers view flash devices simply as a vehicle on which to store data, not as a “solution” • File copy/move is the most popular application • Data such as pictures, video, and documents between PCs • Requires multiple manual steps • Most users do not require large capacity for copy/move applications so they buy smaller capacity (lower margin) devices

  3. P.I. Protector Mobility Suite Privacy and Productivity Tools for Portable Storage Devices • Private Browsing • Internet Portability • Mobile Email • File Synchronization

  4. Diverts “tracking” of Internet activities to device Benefits & Applications Use public access systems without leaving traces behind Keep “nosy” employees from snooping when you’re away from your desk Home users can keep Internet activities and sensitive personal data private Transfer Internet settings from one PC to another--ideal for research projects No clean-up processes to execute When surfing the Internet… World Wide Web Cookies Temporary/cached files Browser history log URL auto-complete list URL drop-down list Recent file list Everything is diverted tothe storage device: Private Browsing and Internet Portability And, you can take it with you when you’re done!

  5. Mobile Email • Take your email, but not your PC • Ports Outlook Express address book, messages and configuration to portable storage device • Benefits & Applications • Safely and easily send/receive mail at Internet cafes • Perfect for multiple PC users (home and office) • Use public access terminals with full access to your “desktop” and data • No manual configuration required • Upon return to office, update desktop computer with any new messages, address book additions, etc. • Or, utilize portable storage device as primary repository of email (large capacity application)

  6. File Synchronization • Keep data updated between multiple PCs using portable storage device • Easy to create profile of folders and files • Supports one-way and bi-directional synchronization • Benefits & Applications • Easily transport work between home & office • Go “on the road” without your laptop but with all your data

  7. Benefits for OEMs • Provides significant added value for end users • Turns hardware into a “solution” to customer needs vs. a device looking for customer applications • Email and synchronization drives the need for customers to choose higher capacity (and higher margin) SKU’s • Customized GUI keeps your brand name on the desktop • Aggressive OEM pricing helps maximize your margins • Differentiates your product from competitive offerings at a time when hardware looks “generic” to potential buyers

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