1 / 18

The Oprah Winfrey Show: Reflections on an American Legacy

The Oprah Winfrey Show: Reflections on an American Legacy. ISBN: 978-1-41970-059-0 LAY DOWN DATE: 11.15.11. AUTHOR: Deborah Davis IMPRINT: Abrams PRICE: $50.00 EDITOR: Deb Aaronson PUBLICITY CONTACT: Katrina Weidknecht MARKETING CONTACT: Gina Maolucci.

hao
Download Presentation

The Oprah Winfrey Show: Reflections on an American Legacy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Oprah Winfrey Show:Reflections on an American Legacy ISBN: 978-1-41970-059-0 LAY DOWN DATE: 11.15.11 AUTHOR: Deborah Davis IMPRINT: Abrams PRICE: $50.00 EDITOR: Deb Aaronson PUBLICITY CONTACT: Katrina Weidknecht MARKETING CONTACT: Gina Maolucci

  2. BEA 2011Feature on 6’ x 22’ banner in main hallFarewell champagne toast in ABRAMS booth May

  3. Trade pre-pub awareness ad in Publishers Weekly. May 23-27 issue • 30,000+ subscribers • 360,000 unique viewers

  4. August Orchestrated cover reveal and release • 8/11:Exclusive Cover Reveal in USA TODAY(circ. 1.8 million) • Cover image posted on the • following social media outlets: • -Oprah Facebook page -Oprah.com • Simultaneous upload of cover to • all online retailers.

  5. September September 13th Splash page went live O Magazine October issue hit newsstands with full page ad and book review

  6. October • Pre-Order animated ads began running on Oprah.com. Our ads rotate with other ads in the following areas of the site: • Fall Reading List • Books Landing • Editorial Feature within the Books Section • Featured in Oprah’s Books & Entertainment Newsletter (1.4 million subscribers) • O You! event, Atlanta –Georgia World Congress Center (10/15) • Sold out event with 5,000 paid attendees • B&N bookstore onsite - pre-order easels featured throughout store • Email blast promoting book to the 5,000 attendees of O You! conference (10/31)

  7. October • November issue of OMagazine gave it a nice review and a blurb. • Publishers Weekly featured it in the gift guide and gave it a very nice review: • “A lavish and loving tribute to the television personality, icon, and philanthropist makes a powerful case for Oprah’s centrality and influence on American culture. With smart essays from writers like Stanley Crouch and Maya Angelou. . .” • Oprah.com featured the Maya Angelou essay and images from the book in a slideshow.

  8. November MAJOR NATIONAL TV COVERAGE Friday, November 11 • Airs 7:30PM • Airs 7PM • Airs 8PM Monday, November 14 • Airs 7PM • Airs 7:30PM • Airs 7PM & 11PM Erin Burnett “OutFront” Tuesday, November 15 • Airs 10AM

  9. November Tuesday, November 15 Television Satellite Tour – More than a dozen stations/shows airing nationally and in major markets Wednesday, November 16 Radio Tour – Approximately 20 stations/shows airing nationally and in major markets And More. . . Mid-Atlantic states’ NPR to interview Deborah Davis

  10. November MAJOR PRINT COVERAGE • Holiday Gift Guide • (circ. 916,911) • Holiday Gift Guide • (circ. 1.8Million) • Holiday Gift Guide • (circ. 605,243) • Holiday Gift Guide • (circ. 437,205) • Review • (circ: 800,000) • Review • (circ. 997,173)

  11. November MORE PRINT COVERAGE • Houston Chronicle • San Antonio Express • BookPage review • Publishers Weekly – interview w/Deborah • Davis (Nov. 14) • Library Journal - review (online) • Also in the works: • Interview for AOL Jobs • Audio News Release • Associated Press • New York Post • New York Times tracking for the best seller list

  12. November Advertising and Promotion • Finished book mailing to all contributors with letter from Oprah (11/3) • On-Sale animated ads begin running on Oprah.com (11/15-12/31) • Oprah.com homepage takeover • PW and Shelf Awareness ads • 1st skyscraper on PW Daily 11/15 • 2nd skyscraper on Shelf Awareness Pro 11/16 • Gayle King will promote the book on her radio show and giveaway copies to all callers participating in the show that day (11/16) • Social Media • Oprah Facebook page will post a comment about the book on 11/15, and is likely to follow-up with additional updates (6.4 million fans) • There is a good chance Oprah will tweet about the book (11/15) – 8 million followers • The following Oprah insiders will plug the book on their Facebook pages and Twitter:Gayle King, Sheri Salata, OWN, O Magazine, Oprah.com, Harpo (11/15) • Pursuing other contributors and Oprah insiders to tweet about the book. At this point, best bets include Dr. Oz, Nate Berkus, Bob Greene

  13. December • People Magazine ad – Holiday Gift Guide Issue (on sale 11/25) • ½ Page 4c in Reviews Section • Readership: 45,229,000; Paid Circulation: 3,450,000 • In-Touch Magazine ad – Holiday Gift Guide Issue (on sale 11/25) • ½ Page 4c, in first 33% + book review • Readership: 7,630,000; Paid Circulation: 800,000 Also : • Book included in Oprah.com Gift- Finder search engine • Book retailers holiday gift catalogs for consumers

  14. Retail Promotions (Nov. & Dec.) (740 Stores) 11/15-12/1: FOS Table - New Arrivals, All stores 11/15-12/31: FOS Table - Holiday Gift, 20% Off 11/15-12/31: bn.com - Holiday Gift Guide Target (1200 stores) 11/15-12/31 Gift plan promotion Costco (420 stores) Costco Connection ad (circulation 8 million) Costco Canada (80 outlets) Nov/Dec Costco Connection ad and placement in-store Oct/Nov: New and Notable Promotion Nov/Dec: Gift Book and Holiday Promotion

  15. Retail Promotions (Nov. & Dec.) Indigo Canada (250 stores) Holiday gift guide Large in-store presence AWBC/Books-A-Million (230 stores) Front of store promotion – 11/15-12/31 Wholesales Ingram Holiday Gift Book - 12/1 (sent to 15,000 retailers and librarians) Baker & Taylor Gift Book Alert - 12/1 (sent to 20,000 retailers and librarians)

More Related