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THE WEEK THAT WAS WEEK 6

THE WEEK THAT WAS WEEK 6. PEAK FOR THE WEEK COMMENCING 5 th February 2012 (WEEK 6). All demographics experienced a PUT decline again this week with AP 18-39 down 8%, AP 18-49 down 6 %, followed by AP 25-54, down 4%.

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THE WEEK THAT WAS WEEK 6

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  1. THE WEEK THAT WASWEEK 6

  2. PEAK FOR THE WEEK COMMENCING 5th February 2012 (WEEK 6) • All demographics experienced a PUT decline again this week with AP 18-39 down 8%, AP 18-49 down 6%, followed by AP 25-54, down 4%. • Tuesday, Friday and Saturday nights this week experienced PUT growth with Saturday night recording a 7% lift against AP 5+. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

  3. TV ONE HIGHLIGHTS AP 25-54 • TV ONE experienced both audience and share declines this week (to 6.3 ratings and 19% share). Year on year, both audience & share losses were reported although share is inline with 2010 levels. • Year to date, TV ONE’s average audience is sitting at 7.5, compared to 9.0 in 2011. • Two shows are in the top 10 programmes this week. • The week’s best buy was Sunday’s Packed to the Rafters with a CPT of $598.30 Source: Nielsen TAM

  4. TV2 HIGHLIGHTS AP 18-39 • TV2 had a great week with audiences up 9% (to 8.4 ratings) and share up 15% (to 30.5%), the highest recorded since week 26 in 2011. Yearly, audiences have experienced a loss with share a 2% gain. • Tuesday night experienced the highest weekly lift of 55%, a result of 2011’s last 4 episodes of Two and a Half Men airing before the new series commencing Wednesday. • TV2’s average audiences are sitting at 7.3 compared to 8.5 last year. • 9 of the top 10 programmes were on TV2 this week. • The week’s best buy was Wednesday’s Two and a Half Men with a CPT of $625.40 Source: Nielsen TAM

  5. tvnz.co.nz PERFORMANCE • For Week 6, tvnz.co.nz Page Impressions are up 15% year on year with Unique Browsers up 27% for the same week last year. • Year to Date, Page impressions on tvnz.co.nz have grown by 13% year on year, with Unique Browsers growing 24% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

  6. TVNZ Ondemand PERFORMANCE • TVNZ Ondemand weekly Stream Views increased by 45% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting 32% ahead of last year. • Two and a Half Men remains the Top Episode stream for the week. Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Note: Week 24-27 were impacted by reporting issues.

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