golf and the economy n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Golf and the Economy PowerPoint Presentation
Download Presentation
Golf and the Economy

Loading in 2 Seconds...

play fullscreen
1 / 13

Golf and the Economy - PowerPoint PPT Presentation


  • 62 Views
  • Uploaded on

Golf and the Economy. Economic impact, Private Clubs, And Small Markets. Private Clubs?. Memberships Fees are key Mainly for avid golfers 3,000 to 500,000 dollars a year to join 14% of golfers in the U.S. belong to a private club. Economy’s Impact.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Golf and the Economy' - hannah-gilbert


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
golf and the economy

Golf and the Economy

Economic impact,

Private Clubs,

And

Small Markets

private clubs
Private Clubs?

Memberships Fees are key

Mainly for avid golfers

3,000 to 500,000 dollars a year to join

14% of golfers in the U.S. belong to a private club

economy s impact
Economy’s Impact

Last 5 years golf participation dropped around 11%

Supply and Demand?

On average a private club lost between 5 and 15% percent of memberships.

Lost on average of about 187,000 dollars annually

In 2009 140 of the nation’s courses closed and only 50 new opened up. The fewest since the 1980’s.

financial problems
Financial Problems

Memberships lost

Pro Shop losses

Wages Slashed…

Fewer Rounds Played (Chart)

small markets
Small Markets…?
  • Successfully the same
  • Lower prices keep them coming back
  • Tipton Golf and Country Club
    • Memberships up by 5 percent.
    • Increased restaurant sales
  • Club Loyalty
small private course operations
Small Private Course Operations

Board of Directors

General Manager…

Club House Staff

Course Maintenance staff

Member involvement!!!

expenses
Expenses
  • Course Maintenance
  • Club House
  • Staffing
  • Course Events
  • Less Expenses means less losses
    • No banquet halls, no pro shops
revenue generators and fundraising
Revenue Generators and Fundraising
  • Large Market Clubs
    • Banquet Halls
    • Golf Outings
    • Pro Shop
    • Restaurant
    • Bar
  • Small Market Clubs
    • Restaurant
    • Memberships
    • Fundraising
fundraising
Fundraising
  • Best for small town courses
  • Loyalty
  • Bettering the community
  • Golf Tournaments
  • Example:
    • Irrigation Benefit
    • Tipton, IA
    • New Watering System for the entire course.
    • Committee approval
    • Raised 1.1 million
marketing strategy
Marketing Strategy
  • Small Market
    • School pride
    • Brand Loyalty
    • Limited choices and limited marketing
  • Large Market
    • National Recognition
    • Club House
    • Player Recognition
    • Community Marketing (Gated)
hardships
Hardships
  • Course Conditions
    • Limited Resources
  • Financial Backing
    • Large vs. Small
pushing through
Pushing Through
  • Success Story
    • Pleasant Valley Golf Course
    • Small Town Course in Pennsylvania
    • New Ownership - Zoltan Connor
      • Grew up on the course
      • Remembered it for what it could be
    • Increased membership 10 percent in 1 year
  • Importance of Loyalty in Small Courses
conclusion
Conclusion

Fundraising Advantage

Loyalty drive small market courses

Can succeed if they stay loyal