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Advertising media BCS BE 36 and BCS BE 37. What are your favorite commercials?. Advertising media. Print Broadcast Direct Mail. Benefits of advertising. Promote product Channels of communication. Newspaper. Considered print media Available in virtually every community.

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Advertising media
Advertising media

  • Print

  • Broadcast

  • Direct Mail


Benefits of advertising
Benefits of advertising

  • Promote product

  • Channels of communication


Newspaper
Newspaper

  • Considered print media

  • Available in virtually every community


Newspaper advantages
Newspaper advantages

  • Large number of people

  • You can segment your product

  • Variety of ad sizes

  • immediacy


Newspapers disadvantage
Newspapers disadvantage

  • Declining circulation

  • Not everyone will see your ad

  • Short life span


Magazines
Magazines

  • Classified by

    • Size

    • Frequency

    • Audience

    • Geographic


Magazines advantages
Magazines advantages

  • Excellent print quality

  • Target specific customer

  • Can stay around for a long time


Magazine disadvantages
Magazine disadvantages

  • Long lead time

  • Limited flexability

  • High costs


Tv advertising benefits
TV advertising benefits

  • Can demonstrate the benefits of a product

  • Can reach a large audience

  • Low cost per viewer


Tv disadvantages
TV disadvantages

  • Too many channels

  • High costs

  • Strong interference


Direct mail ads
Direct Mail Ads

  • Persuade

  • Informative

  • Reply

  • Can target specific audience


Direct mail disadvantages
Direct mail disadvantages

  • Often not read

  • expensive