slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
100 series Markets and Competition PowerPoint Presentation
Download Presentation
100 series Markets and Competition

Loading in 2 Seconds...

play fullscreen
1 / 27

100 series Markets and Competition - PowerPoint PPT Presentation


  • 86 Views
  • Uploaded on

100 series Markets and Competition. 1999 Consumption - DI and IDI. Total Market: 425,000. 5-50 hp, 0.5 - 2.2l,. Off - Highway. 34%. 66%. DI (146.000). IDI (279.000). 1999 Water Cooled Consumption DI and IDI. 16%. Total Market: 332.000. 5-50 hp, 0.5-2.2l,.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

100 series Markets and Competition


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript
    1. 100 series Markets and Competition

    2. 1999 Consumption - DI and IDI Total Market: 425,000 5-50 hp, 0.5 - 2.2l, Off - Highway 34% 66% DI (146.000) IDI (279.000)

    3. 1999 Water Cooled Consumption DI and IDI 16% Total Market: 332.000 5-50 hp, 0.5-2.2l, Water Cooled, Off Highway 84% DI (53,000) IDI (279,000)

    4. 1999 Consumption Europe and North America 2% Total Market: 320,000 5-50 hp, 0.5-2.2l, Water Cooled, Non-integrated Off Highway 38% 60% Eastern Europe (6,000) North America (193,131) Western Europe (121,000)

    5. 1999 Consumption - Sectors Total Market: 320,000 5-50 hp, 0.5-2.2l, 10% 19% Water Cooled, Non-integratedOff Highway 18% AGRICULTURAL (10%) 1% CONSTRUCTION (18%) 5% GENERAL INDUSTRIAL (18%) 5% LAWN AND GARDEN (18%) MARINE (5%) MATERIAL HANDLING 18% PUMPS & COMPRESSORS (5%) 24% WELDERS & GENERATORS (19%)

    6. 1999 Consumption - Key Players % Sales 3% Total Market: 320,000 8% 5-50 hp, 0.5-2.2l, Water Cooled, 5% 23% 1% Non-integrated Off Highway 2% PERKINS (8%) IHI-SHIBAURA (5%) DEUTZ (1%) ISUZU (2%) KUBOTA (38%) LISTER-PET. (5%) 10% LOMBARDINI (5%) MITSUBISHI (10%) 38% 5% YANMAR (23%) OTHERS (3%) 5%

    7. 1999 Consumption - Key Players Europe 1% 8% Total Market: 127,000 16% 1% 5-50 hp, 0.5-2.2l, Water Cooled, Non-integrated Off Highway 3% 20% PERKINS (16%) 1% DEUTZ (3%) ISUZU (1%) KUBOTA (28%) LISTER-PETTER (9%) LOMBARDINI (13%) MITSUBISHI HVY (20%) 28% VM (1%) YANMAR (8%) 13% OTHERS (1%) 9%

    8. 1999 Perkins Sales by Sector 2% 3% 7% Total Sales: 26,500 CONSTRUCTION (40%) 17% 40% GENERAL INDUSTRIAL (21%) LAWN AND GARDEN (10%) MARINE (17%) MATERIAL HANDLING (7%) 10% PUMPS & COMPRESSORS (2%) WELDERS & 21% GENERATORS (3%)

    9. Competitor Analysis Kubota

    10. Introduction • Main sector - agricultural equipment • Compact tractor manufacturers in Japan • Other sectors - construction and industrial • Non-captive engine sales now exceed captive • Employees, over 15,000

    11. 205,000 units produced in 1999 ; 125,000 exported Kubota International Sales Others S.E Asia 2% 10% Europe N.America 28% 60% N.America Europe S.E Asia Others

    12. Kubota's Product Range (Water-cooled) Engine Series Super Mini Series (SM) 9.3 -14 kW Super Three Series 21.6 - 42.9 kW Super Five Series 14.9 - 31.3 kW V Series 50.7 & 61.9 kW

    13. Kubota versus 104-22 and 404C-22 100 Series Kubota 400 Series Super 3 Series Model 104-22 V2203-E* 404C-22# Power 37.3 kW @ 2800 rpm 36.5 kW @ 2800 rpm 37.3 kW @ 2800 rpm Cylinders 4 4 4 Cooling Water Water Water Max Torque 141 Nm 154.5 Nm 143 Nm Envelope m3 0.21 0.21 0.19 Dry Weight 180 kg 184 kg 184 kg Power Density (kW/m3) 173.8 176.1 196 Power Density (kW/kg) 0.2 0.2 0.2 Power Density (kW/l) 16.9 16.5 16.9 * Turbo version available (-TE). Output of 44.5 kW @ 2800 rpm # 404C-22T will develop 45 kW @ 2800 rpm.

    14. Competitor AnalysisYanmar

    15. Yanmar Diesel Engine Co. Ltd Japanese HQ in Osaka Japanese family ownership No annual report Established 1912 - post-war production now over 10 million units Employees c.3500 1999 sales revenue - GBP 1412 million Engines revenue - c. 23% Introduction

    16. Products for all sectors - marine, industrial, construction, agriculture & others Power range 3-3730kW Yanmar Production(volumes exclude 1 cylinder product)

    17. c.200,000 units p.a Construction 30% Agricultural 50% Marine 10% Gen Set 10% Yanmar Sectors Represents c. 50% marine pleasure market share below 300 hp

    18. 120,000 units exported in 99 N.America rapidly increasing S.E Asia recovering (construction machinery) Yanmar International Sales 2.5% 11.7% 3000 14040 30.8% 36960 South East Asia North America Europe ROW (excl Japan) 66000 55%

    19. Series for export TNE Series water-cooled, vertical, IDI & DI 11 models: 8.6-51.5kw TF Series water-cooled, horizontal, all DI 39 models: 3.7-11.8kW LA Series air-cooled, all DI 7 models: 2.5-7.4kW Marine engines up to 28 litres Yanmar Product Range

    20. Competitive engines in TNE series c. 108,000 exported per annum Popular models 3TNE84, 88 4TNE84, 88 = 54% or 108,000 units Future products look to be going DI for improved fuel consumption Yanmar Models

    21. Perkins Perkins 404C-22 104-22 38.0 @ 3000 37.3 @ 2800 2216 2216 4 4 Liquid Liquid Natural Natural IDI IDI 84 x 100 84 x 100 646 x 426 x 674 646 x 466 x 692 0.19 0.21 141 @ 2000rpm 143 @ 1800rpm 184 184 177.62 200.0 0.2 0.21 17.30 16.83 Yanmar versus Perkins Model Yanmar 4TNE88 Power (kW) 36.5 @ 3000 Capacity (cc) 2190 Cylinders 4 Cooling Liquid Aspiration Natural Injection DI Bore & Stroke (mm) 88 x 90 Envelope (lwh mm) 639 x 525 x 629 Envelope (m3) 0.21 Torque (Nm) 138 @ 1600rpm Weight (kg) 160 Power Density (kw/m3) 173.81 Power Density (kw/kg) 0.23 Power Density (kw/l) 16.67

    22. Competitor Analysis Lombardini

    23. Lombardini Engine Consumption (1998) by Sector Excluding Marine • Claims to have 29% of up to 90 hp European diesel engine market • Total diesel engine sales 1998 (excluding Asia) = 87,995 units 4% 8% 8% 2% 63% 15% Agriculture Gen set Materials Handling Construction Vehicles Ind'l - pumps, compressors, l.towers, reefers

    24. Product range: Lombardini Vs. Perkins 900 Series 704-30T LDW2004MT LD930-4 LD825-4 700 Series LD930-3 LD825-3 LW1204/T LDW1204 LD640/705/820 LD360/400/435/325c LD315/350 100 series hp 0 20 40 60 80 Perkins Lombardini

    25. Product Range • Best known historically as producer of small air cooled diesels • Approx. 42% of groups production is water-cooled units • 31 different engine models over a very narrow hp band • 4 main groups 1. Air-cooled petrol engines from 2 - 9 kW • 2. Liquid-cooled petrol engines from 10 - 25 kW • 3. Air-cooled diesel engines from 4 - 82 kW • 4. Liquid-cooled diesel engines from 4 - 43 kW

    26. 103-10 versus Lombardini 100 Series Lombardini Lombardini FOCS Series FOCS Series Model 103-10 LDW903 LDW1003 Power 15.1 kW @ 2800 rpm 15.5 kW @ 3000 rpm 16.5 kW @ 3000 rpm 17.5 kW @ 3600 rpm 7.5 kW @ 1500 rpm 8.5 @ 1500 rpm Cylinders 3 3 3 Cooling Water Water Water Max Torque 58 Nm 53.5 Nm 37 Nm Envelope m3 0.09 0.09 0.09 Dry Weight 83 kg 85kg 87 kg Power Density (kW/m3) 165.1 172.2 183.3 Power Density 0.19 0.18 0.19 (kW/kg)

    27. 104-22 versus Lombardini 100 Series Lombardini Lombardini CHD Series CHD Series Model 104-22 LDW2004* LDW2204* Power 37 kW @ 2800 rpm 33 kW @ 3000 rpm 35 kW @ 3000 rpm 18 kW @ 1500 rpm 19 kW @ 1500 rpm Cylinders 4 4 4 Cooling Water Water Water Max Torque 141 Nm 130 Nm 138 Nm** Envelope m3 0.21 0.16 0.16 Dry Weight 184 kg 190 kg 192 kg Power Density (kW/m3) 176.1 206 218.7 Power Density 0.2 0.17 0.18 (kW/kg)