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MoMa.BIZ WP6 - Evaluation

MoMa.BIZ WP6 - Evaluation. Kick Off Meeting 17-18 June 2010. WP6: Overview. WP Leader: Province of Asti (in close collaboration with iMpronta ) Importance of monitoring and evaluation: assist the project management by providing feedback and aiding accountability

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MoMa.BIZ WP6 - Evaluation

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  1. MoMa.BIZ WP6 - Evaluation Kick Off Meeting 17-18 June 2010

  2. WP6: Overview WP Leader: Province of Asti (in close collaboration with iMpronta) Importance of monitoring and evaluation: • assist the project management by providing feedback and aiding accountability • track achievements of targets/objectives: is the project coming closer to its objectives or not • help in the learning process: sharing and comparing similar experiences highlights what did work, how barriers can be tackled, etc. • enhance knowledge about cause and effect relationships • provide data for measuring cost-effectiveness of MM measures

  3. WP6: Goals WP Goals: • Evaluate local actions (and compare the results internationally) • Evaluate in general the impact of the project on the local communities, on the target groups and on the policy level (both at local and international level) • Evaluate the process, in order to maintain high quality, look at the whole implementation process, barriers encountered and type of solution found to get around barriers (related to the progress report in WP1)

  4. WP6: Deliverables • D6a: Interim Report • D6b: “Boxed Solutions” methodology guide– in all the national languages of the partners, printing a total of 7000 copies • D6c: WebCast (video to be published on the web) presenting the most interesting aspects of the final project conference • D6d: Two video-audits of each BIZ (to be published on the web) before and after the mobility plan implementation • D6e: Final Publishable Report in English– printing and posting of 700 copies

  5. WP6: Monitoring & Evaluation Tools Project Meetings • Intermediate Evaluation Meeting (18th month – October 2011) just before the presentation of the Interim Report to EACI • Final Evaluation - International Conference meeting (30th month – October 2012) at the end of the project MaxSumo A tool to be adopted and adapted to MoMa.BIZ for carrying out the monitoring and evaluation of the various project activities.

  6. WP6: MaxSumo 1 What is MaxSumo • Deliverable of the EU project Successful Travel Awareness Campaigns and Mobility Management Strategies completed in October 2009 (www.max-success.eu/) • Provides a systematic and standardised evaluation methodology designed for the monitoring and evaluation of mobility projects.

  7. WP6: MaxSumo 2 Why MaxSumo • It provides a simple and systematic approach for the project monitoring and evaluation • It is the predecessor of SUMO (proven to work in over 100 projects) and has already been tried and tested in projects • Possibility to enter the project results in the MaxEva database, which allows the comparison of MoMa.BIZ with other similar European projects • Contribution to the development of Mobility Management on a European level as the project results could be used for optimising future work

  8. WP6: MaxSumo 3 MaxSumo Structure The different assessment levels in MaxSumo are divided into four main categories; • Intervention framework conditions refer to underlying background conditions in the location where the project is to take place, and characteristics of the group that is the focus of the project. • Services provided by the project refer to the different activities and outputs the project provides in order to promote changes in travel behaviour (i.e. what the project is providing to people).

  9. WP6: MaxSumo 4 • Mobility options offered through the services provided refer to the travel behaviour the project is attempting to persuade the target sample to use (e.g. attempt to switch car drivers to public transport, cycling or walking for some or all of their trips) • Overall effects refer to main outcomes of the project with regard to new attitudes and behaviour adopted, and system impacts achieved by a change in behaviour (e.g. reduction in car mileage, CO2 emissions)

  10. WP6: MaxSumo 4

  11. WP6: MaxSumo 5

  12. WP6: MaxSumo 6 Adapting of MaxSumo to MoMa.BIZ Two direct groups: • Employees/commuters of the local companies (BIZ) • Local stakeholders One indirect group: European companies and BIZ & European Mobility Managers • So far three monitoring tables have been prepared, one for each of the above mentioned groups, that should guarantee the homogeneity between the data collected at the different BIZ. • The project indicators have been incorporated in these tables. 71% of the Project’s Specific Objective indicators are included in them.

  13. WP6: MaxSumo 7 Monitoring & Data Collection Methods • Background study of each BIZ • Project Website: it is designed so as to provide statistics on its visitors • Documentation of the activities carried out and their costs throughout the project implementation. • Surveys: • home-work survey • final evaluation survey • satisfaction questionnaires at the end of the training sessions • satisfaction questionnaires aimed at the local stakeholders at the end of the project • satisfaction survey aimed at the project partners • Video-audits before and after the implementation of the local mobility plan.

  14. WP6: MaxSumo 8 How to use the MaxSumo-MoMa.BIZ tables • The tables should be used throughout the project duration for monitoring the project activities at the time they are implemented. • Collect the data indicated at the tables for each activity. Possible that not all activities are covered, in that case communicate with the Project Coordinator in order to identify the indicators to monitor for the missing activity and for them to be communicated to the consortium (guarantee homogeneity) • Communicate the data collected at the Project Coordinator when asked (three times foreseen, each one just before the presentation of the three evaluation reports to EACI)

  15. WP6: Conclusion

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