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Washington Tourism Alliance

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The tourism sector in Washington State is vital, contributing $15 billion in spending and generating $1 billion in tax revenue, creating 148,000 jobs. Despite its importance, funding for tourism promotion is at risk. 80% of small businesses in Washington rely on tourism, highlighting its critical role in the economy. This document outlines the goals of the Washington Tourism Alliance (WTA) to promote tourism, strengthen partnerships, and gather support to ensure the sustainability of our tourism industry. It's time to invest in our tourism sector and protect our communities.

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Washington Tourism Alliance

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  1. Washington Tourism Alliance Washington Lodging Asscociation October 3, 2011

  2. Remember These Numbers • $15 Billion = Spend on tourism in Washington state • $ 1 Billion = Tax revenue generated • 148,000 = Jobs • 80% = Small businesses in this state are tourism related • $365 per household in taxes paid by visitors, not us! THESE ARE REAL NUMBERS

  3. Current State of US Tourism

  4. What Happens Without Promotion: U.S.

  5. Power of Travel Promotion: Colorado

  6. Changes to Tourism Budgets 2010-2011 • 1.  Hawaii 15.5%   ($83 M) • 2.  California    0.0% • 3.  Texas 18.0% • 4.  Illinois       -24.5% • 5.  Louisiana  68.6% • 6.  Florida 27.8% • 7.  Michigan 46.9% • 8.  Alaska 59.6% • 9.  Colorada   7.6% • 10. Virginia 25.6%Top

  7. WTA - What is it? • Non profit 501(c)6 • Volunteer led organization • Advocate, promote and develop tourism within State • Facilitate cooperative marketing across the State • Expand awareness of Washington State • Consolidate and leverage assets turned over by State

  8. WTA to-date • Interim Board selected current Board of Directors representing industry and regions • 20 current members (4 from Hotel Industry) • 2 vacancies-Arts & Culture and Retail • 2 At large to be selected • Executive Director on board August 1 • First Board Meeting August 17 • Executive Committee selected • By-laws approved

  9. WTA Short Term Goals • Not lose tourism momentum with loss of State funding • Fill the short term gap – do not let any other State take advantage of our transition • Leverage all of the private resources we have State wide • Raise money fast • Rally support from all four corners and strengthen partnerships • Acquire state assets and enhance usability • It will be a grass roots effort

  10. Official WA State Visitor’s Guide • Strategic Partnership with WLA/WTA • SINGLE GUIDE!!!!! • Potential revenue stream for WTA • Extend the Brand and promote the website

  11. How Can YOU Help? • Join the WTA • Become a committee member • Attend the upcoming Round Tables • Be a Champion for our strategic partnership

  12. Founding Partners • Spokane Regional CVB • Tulalip Resort Casino • Washington Indian Gaming Association • Washington Lodging Association • WRA • WSDMO • Port of Seattle • PSAC • Puyallup Fair & Events Center • Red Lion Hotels • Ride the Ducks • SCVB • Seattle Hotel Assn • Seattle Southside DMO • Argosy Cruises + Tillicum Village • Best Western Hotels of WA State • Bill Speidels's Underground Tour • City of Port Townsend • Clipper Vacations • Destination Media Alliance, LLC • Grant County Tourism Commission • Leavenworth COC • Olympic Peninsula Tourism Commission

  13. Founding Associate Partners • Saga City Media • San Juan Islands CVB • Ski Washington • Snohomish County Lodging Association • Snohomish County Tourism Bureau • Sterling Hospitality • TRCVB • Tri-Cities CVB • Black Ball Ferry Line • City Pass, Inc • Future of Flight • HeathmanLodge • Island County Tourism • KalispelTribe of Indians • NW Winter Sports Foundation • Port Madison Enterprises • Port of Kennewick • Union Gap Tourism • Vancouver USA Regional Tourism Office • Visit Bellevue WA • Yakima Valley Visitors + Convention Bureau

  14. We Only Get One Shot! • Critical time for Washington State • Many communities, businesses and jobs are at risk • Other States increasing investment to steal our potential visitors • Take Control of our Destiny • Failure is not an option

  15. REMEMBER… • Tourism is not an expense…..It’s an investment !!!

  16. Suggestions • What ideas do you have? • What recommendations can you give us for a long term funding model? • What suggestions do you have for fund raising? • Where can you help?

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