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#GoCougs

#GoCougs. Goals & Objectives. Average 1 engagement (replies, retweets and/or favorites) per post Raise Klout and Kred scores. #GoCougs. Strategies & Tactics.

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#GoCougs

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  1. #GoCougs

  2. Goals & Objectives • Average 1 engagement (replies, retweets and/or favorites) per post • Raise Klout and Kred scores #GoCougs

  3. Strategies & Tactics • Live tweet during Seattle Mariners games using the #Mariners hashtag, creating observant or snarky content for entertainment purposes • Follow #Mariners users on Twitter and engage (@, reply & retweet) their posts • Official accounts: @Mariners, @RyanDivish, @BobDutton, @NussCoug, @AlexSSN, etc • Unofficial accounts: @MarinersRants, @MarinersHipster, @RodneyExpress, etc #GoCougs

  4. Overall results Based on data between 6/25/2014 – 8/19/2014 #GoCougs

  5. #Mariners results Based on data between 6/25/2014 – 8/19/2014 #Mariners tweets: 204 Total engagements: 185 Ratio: 1.02:0.93 #GoCougs

  6. Results – Klout & Kred 6/25/14 8/19/14 #GoCougs

  7. Final Thoughts • Conversations are a strength on Twitter • Favorites have value • You need 4 things for good (great) social media: • Time • Commitment • Planning • creativity #GoCougs

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