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NASTY FITNESS . GET FIT IN THE NASTY. BUSINESS IDEA. The Nasty Fitness Center is a thriving business- person's club but is also one of the only family focused clubs in the Saginaw area. COMPETITON . PlantFitness SportsZone Saginaw Athletic Club Seung-ni Sarah Fecter. LOCATION.

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Nasty fitness

NASTY FITNESS

GET FIT IN THE NASTY


Business idea
BUSINESS IDEA

  • The Nasty Fitness Center is a thriving business- person's club but is also one of the only family focused clubs in the Saginaw area.


Competiton
COMPETITON

  • PlantFitness

  • SportsZone

  • Saginaw Athletic Club

  • Seung-ni

  • Sarah Fecter


Location
LOCATION

  • 4470 N. Michigan Avenue, Saginaw, MI 48604

$399,000


Members
MEMBERS

  • Fifty percent of our members are under the age of 45 and have young children.

  • Focus on the families


Sales strategy
SALES STRATEGY

The sales strategy is to highlight the childcare service to approaching center members. The focus will be marketing the center to young active families. We will do this with commercials and website.


Services
SERVICES

  • Swimming

  • Tennis

  • Fitness center with cardiovascular and weight training equipment

  • Court sports

  • Massage

  • Physical therapy

  • Childcare

  • Tanning


Staff
STAFF

  • Manager

  • Assistant manager

  • Childcare manager

  • Tennis manager

  • Pool manager

  • Center staff (16)

  • Childcare staff (8)


Membership prices
MEMBERSHIP PRICES

  • MONTHLY

    Youth (18 and under)- $15.00

    Adult-$20.00

    Senior(60 and up)- $12.00

  • YEARLY

    Youth- $180.00

    Adult- $240.00

    Senior- $144.00


Expenses
EXPENSES

  • Payroll$694,000

  • Sales and Marketing $60,000

  • Leased Equipment $0

  • Utilities $12,000

  • Insurance $12,000

  • Rent $0

  • Payroll Taxes $104,100


Earnings
EARNINGS

  • Monthly- 17,567

  • Yearly- $210,804


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