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Leadership Louisville Center

Leadership Louisville Center. Engaging Participants, Graduates and Prospects with Social Media. Why invest in social media?. Another tool to help deliver on our mission, which is: To grow and connect a diverse network of leaders who serve as catalysts for a world-class community.

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Leadership Louisville Center

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  1. Leadership Louisville Center Engaging Participants, Graduates and Prospects with Social Media

  2. Why invest in social media? Another tool to help deliver on our mission, which is: To grow and connect a diverse network of leaders who serve as catalysts for a world-class community. Social media helps to: • grow the community and connect leaders • keep us top of mind

  3. Like icing on cupcakes… …community leadership organizations and social media were made for each other. • Our graduates and participants supply steady stream of great content • Local engagement on social media platforms is ALWAYS higher than national

  4. Social Media Mantra • Focus on delivering value • Engage, don’t push • Measure results • Be authentic • Don’t expect immediate results • Exceed your members/ graduates expectations • Find a need and fill it

  5. Step 1: Listening Goal: Be aware of what is being said online about our brand Listening lets you track media picking up your stories, people talking about you.

  6. Listening - Lessons learned Tool: Google alerts, Google reader Track mentions of the Center, names of each program, event, our website URL Be sure to track blogs and Twitter Have Google alerts emailed to you. • Find out instantly • Check for errors • Learn about graduates in the news

  7. Step 2: Participating Goal: Position Leadership Louisville Center as a means for graduates and program participants to stay connected to each other, and to us Not currently using:

  8. Leadership Louisville Center group Audience: Graduates Forum for connecting with fellow graduates: • Share volunteer, board and job opportunities • Share news about graduates’ successes • Announce community events our grads promote

  9. Leadership Louisville Center’s LinkedIn group

  10. Lessons Learned Graduates want us to post things for them Sub-groups for programs: If program REQUIRES a group for collaboration, may need tutorials. • Now use Basecamp for collaboration Participation was slow in individual class groups • Now trying Facebook groups to encourage connecting among class participants

  11. Facebook pagewww.facebook.com/leadershiplouisville Leadership Louisville Center Facebook page Audience: public, graduates, participants, recruits • Share photos of program days and events • Share success stories, ours and grads • Share links to relevant leadership lessons, community efforts

  12. Leadership Louisville Center Facebook page

  13. Facebook groups Now using Facebook groups for classes: • Private • Posting program day details in group in case email gets filtered • Can add “Facebook documents” (can’t upload documents)

  14. Leadership Louisville 2012 Facebook group

  15. Documents in Facebook groups

  16. Lessons Learned Facebook now ranks 4th among traffic sources on our website Facebook is FAR more widely used than Twitter. Photos very popular among our audience New FB feature: people prompted to write recommendation when they “like” your page. Nice! Think about every post –tag organization names Facebook Insights

  17. Tag organization names Note: To tag another page, you must “like” that page

  18. Example of new Facebook Insights

  19. New tool for us Videos introducing Center, explaining community action program projects and summer intern program Lessons learned: New staff member experienced in making and editing video and with great voice, really helps YouTube presence.

  20. @leadlouisvilleAudience: open to public Goal: broaden our audience, share our mission and success stories with wider audience Generate buzz with at least weekly posts

  21. Lessons Learned As with Facebook, think about every post. If you can tag a person, org, event, DO IT. Lots of followers, many are not our target audience, many marketers Tweetdeck

  22. Tweetdeck

  23. Lessons Learned about social media Repurpose your contentExample: post enewsletter on all social media channels Pay attention to questions people ask us – provide answers via social channels Track web traffic Learn a lot by following social media marketing gurus. Example: Digital ads with dogs, cupcakes and babies get the most clicks

  24. When it comes to social media… …we’re all learning What lessons have you learned?

  25. Social media marketing gurus • Jason Falls - author of “The No BS Social Media” - http://www.socialmediaexplorer.com/@jasonfalls • Beth Kanter – author of “The Networked Nonprofit” http://www.bethkanter.org/@kanter • Jay Garmon - @jaygarmon

  26. Another great resource • Nonprofit Technology Networkhttp://www.nten.org@NTENorg

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