Idea Generation & Opportunity Assessment. Presented by Rich Bendis, CEO Innovation America. Temple Entrepreneurship. Temple is: A national leader in entrepreneurship education and applied learning
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Rich Bendis, CEO
Increasing Relevance to Founding Venture
Creativity emerges from a confluence of
Truly valuable entrepreneurial opportunities come from an external change that either:
Entrepreneurs develop business ideas by:
Solving a Problem
- Description of product/service offered
- Intended target market
- Benefits of product/service
- Description of how the product will be positioned versus similar ones in market
- Description how the product would be sold or distributed.
Primary and secondary research is needed
- Improved product = market exists
- Breakthrough product:
- First mover advantage
- Second mover advantage
- Management ability
- Resource sufficiency
The air is full of ideas. They are knocking you in the head all the time. You only have to know what you want, then forget it, and go about your business. Suddenly, the idea will come through. It was there all the time.
- Henry Ford
A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.
- Mary Kay Ash