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This project outlines the logistics process for a bookstore, covering inbound and outbound operations. It includes receiving goods from publishers or wholesalers and sorting them by type with proper labeling. Operations incorporate a member login system that allows customers to search products, place online orders, and make credit card payments. Outbound logistics detail delivery methods, including trunk deliveries and self-pickup options. Marketing strategies such as advertising, promotions, and free delivery enhance customer engagement. The competitive landscape is analyzed, highlighting supplier and buyer dynamics, and the threat of new entrants.
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BO project Members Kwan ka wai Lai wai kai Law tat fai
Inbound Logistics • Receive goods from publisher or wholesaler • Then put it into the store • Sorting the goods according to type and labeling barcode • Packing
Operations • Member Login system • Customer can search products according to title ,publisher and version … • Then customer send a order to server • Credit card payment online
Outbound Logistics Deliver methods • Deliver goods to customer by trunk • Take the goods themselves at shops • Mail delivery
Marketing & Sales • Advertising • Promotion • Discount
Service • Free delivery • Hotline services
5 Force of competitive advantage • The bargaining power of suppliers is low
The bargaining power of buyers • The bargaining power of buyers is low
The threat of new entrants • The threat of new entrants is high