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Briefings

Briefings. An Introduction. Rhetoric. logos (appeal to reason). pathos (appeal to emotion). ethos (appeal to expertise). kairos (timing). Design. Simplicity. Images. Clarity. Accuracy. Impact. Simplicity. Images. logos. pathos. Clarity. logos. logos. Accuracy. ethos.

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Briefings

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  1. Briefings • An Introduction

  2. Rhetoric logos (appeal to reason) pathos (appeal to emotion) ethos (appeal to expertise) kairos (timing)

  3. Design Simplicity Images Clarity Accuracy Impact

  4. Simplicity Images logos pathos Clarity logos logos Accuracy ethos logos kairos Impact pathos ethos

  5. Research Analyze Write report Summarize report in brief Present your case Distribute report after presentation

  6. Most Importantly: • You are the presentation • Slides help you • Slides are not the presentation

  7. The Cognitive Style of PP • Foreshortening of evidence and thought • Low spatial resolution • Deeply hierarchical single path structure as a model for all content • Breaking up the narrative and data into slides and minimal fragments • Rapid sequencing of thin data v. focused spatial analysis • Conspicuous decoration and fluff • Preoccupation with format and not content • Attitude of commercialism: everything is a pitch “The Cognitive Style of PowerPoint,” E. Tufte, Graphics Press, 2004

  8. Briefing as Documentation • Briefing as Prompt • Briefing as Experience

  9. Briefings as Documents • Briefings that serve as documents • Near-complete sentences, sometimes extending to near-paragraph length - no one wants to be accused of leaving something out, and all that data looks impressive • Some People Capitalize Every Word, Even Though It Is Meant To Be Read • Includes all important points and caveats • Uses several hierarchical levels of detail • Often includes sources as footnotes • Almost no need for notes • With this kind of presentation you don’t even need to write a report • Sometimes people use fonts that are really small so they can fit everything in

  10. Air Force technical applications center • What does AFTAC do? • The Air Force Technical Applications Center, with headquarters at Patrick Air Force Base, Fla., performs nuclear treaty monitoring and nuclear detonation detection. AFTAC provides national decision makers quality technical measurements to monitor nuclear treaty compliance and is on the leading edge of technological research and the evaluation of verification technologies for current and future treaties involving weapons of mass destruction that threaten national security.

  11. Gettysburg Address • Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal. • Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. • We are met on a great battlefield of that war. • We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this. But, in a larger sense, we cannot dedicate—we cannot consecrate—we cannot hallow—this ground. • The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. • It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. • It is rather for us to be here dedicated to the great task remaining before us—that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion—that we here highly resolve that these dead shall not have died in vain—that this nation, under God, shall have a new birth of freedom— and that government of the people, by the people, for the people, shall not perish from the earth.

  12. “Presenter's University suggests the 666 rule for simplicity in design: No more than 6 words per bullet, 6 bullets per image, and 6 word slides in a row.”

  13. Operational View(OV-1) Knowledge Repository DASH Managed Ingestion Internet Open Source Data UDASH Collaborative Virtual Workspace Unified Action Deterrence Assessment Sensor Hub Enhanced Influence Analysis Situation Detection Tailored Awareness Smart Discovery Baseline Deterrence COA Development ANALYTICAL COMMUNITY INTEL DATABASES UNSTRUCTURED DATA SOURCES Smart Tags Entity-Extraction Context and Fidelity for Influence Assessment Semantic Harvest Version 2.0 5

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