Eyeblaster 2009 Creative Innovation - PowerPoint PPT Presentation

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Eyeblaster 2009 Creative Innovation

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  1. Eyeblaster 2009 Creative Innovation

  2. Media channel coverage Plan Traffic Serve Optimise Analyse RICH STANDARD EMERGING SEARCH MOBILE

  3. creative innovation consumer engagement

  4. most advanced video on the market File sizes up to 50 MB Supports all compressions FLV WMV  AVI  MPEG  MOV  MP4

  5. HD Video The Dark Knight • High impact branding unit • Add any rich media content – static, flash or video

  6. HD Video Benjamin Button • A full microsite experience without taking the user away from site content

  7. HD Video Performance • Video duration: HD hasa 12.4% lift over normal in-banner video. • Video viewers have a tendency to view all the way when it comes to HD

  8. EBTV Full skin Basic skin Advertiser branding Premium offering with full-skin capability • Simple customisation with branding • Basic offering can be publisher branded

  9. Eyeblaster TV is the solution • Simple offering to traditional TV buyers Take existing TVC and extend reach online • New inventory to sell = new revenue stream • Does not cannibalise existing ad space • No fuss template creative solution – • Simply switch out the new video asset and click through URL • Work with the trusted partner in rich media • Use Eyeblaster’s proven technology, experience and support

  10. Homepage Skins Samsung

  11. Homepage Skins L’Oreal

  12. Side-kick • 2 minutesDwell Time • 70%Expansion Rate • 70%Fully Played Video Rate Madagascar

  13. Drop-kick

  14. In-ad livemaps • Engage user in brand research • Compatible with any map product • Combine with data capture for location-specific re-targeting

  15. In-ad chat • Engage audience in online chat • Create a branded social experience • Combine with site takeovers for total brand engagement

  16. RSS ads • RSS latest content into creative • Incoming feed is automatically formatted • Ad content is 100% accurate & up to date

  17. Mobile via banner • User submits mobile number in ad • Ad sends voice message, wallpapers, ringtones or vouchers • A great opportunity to engage with consumers Snickers

  18. Synchronised ads and extra content Bad Company Indiana Jones German Wings Yell.com

  19. Publisher Formats • Exclusive publisher formats from Eyeblaster

  20. Certified MSN Homepage formatswww.eyeblaster.com/msn_new/ • Preview ads • Download FLA template • Download build guide • Preview ads • Download FLA template • Download build guide • Preview ads • Download FLA template • Download build guide • Preview ads • Download FLA template • Download build guide • Preview ads • Download FLA template • Download build guide • Preview ads • Download FLA template • Download build guide

  21. Thank you For more information contact: Marc Gaccione – Director Channel Development (646) 437-3766 Marc.gaccione@eyeblaster.com