Download
1 / 8
80 likes | 214 Views
Writing for the web requires an understanding of how readers interact with content. Users search, scan, surf, and browse, making it essential for your articles to be easily discoverable and readable. To achieve this, be brief, integrate relevant keywords, and utilize proper verb tense throughout your writing. Craft compelling headlines that stand alone and incorporate keywords for lasting impact. Utilize concise paragraphs, boldface, bullet points, and clear section titles to enhance readability and keep your audience engaged in a friendly, conversational tone.
E N D
They search, scan, surf, and browse How do people read on the Web?
Your content needs to be easily discovered and easy to read/scan What does that mean to you?
Be brief • Use keywords • Use proper verb tense and time elements Writing headlines
A good online headline must: • stand on its own • integrate as many keywords as possible • work now and in the future Writing headlines
Subheads • Lead • Paragraph length (small “chunks”) • Page length • Boldface and bullet points • Section titles Layout and format
Active • Conversational and personal • Friendly • Informal but not too casual • Simple Voice and tone
Use AP Style • Don’t tab/indent • Avoid italics Style
