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DIBS E-Commerce Survey 2011

DIBS E-Commerce Survey 2011. DIBS – Prestashop Henrik Sandberg. DIBS. DIBS is the the leading supplier of online payment solutions across Northern Europe DIBS has more than 15.000 customers across all industries DIBS manages transactions for more than 8 billion Euros annually

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DIBS E-Commerce Survey 2011

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  1. DIBS E-Commerce Survey 2011 DIBS – Prestashop Henrik Sandberg

  2. DIBS • DIBS is the the leading supplier of online payment solutions across Northern Europe • DIBS has more than 15.000 customers across all industries • DIBS manages transactions for more than 8 billion Euros annually • DIBS has offices in Stockholm, Gothenburg, Copenhagen and Oslo • DIBS is listed on First North – a marketplace operated by NASDAQ OMX

  3. DIBS E-Commerce Survey 2011 • The purpose of The DIBS E-Commerce Survey is to give a comprehensive overview of e-commerce in all industries • The survey covers Sweden, Denmark, Norway, Finland, UK, France, Germany, Poland and Spain • Interviews with over 9,000 Internet users and 333 online retailers in the third quarter of 2011 by research agency YouGov • The study used Europe * for the sum of Finland, Great Britain, Germany, France, Poland and Spain

  4. Average number of purchases per six month The Brits are the most keen on e-shopping

  5. Average consumption last six months Norwegians are the top online consumers Euro

  6. Total market per country, In total 213 billion Hefty growth in the largest markets Billion euro

  7. E-commerce integrated with other channels A quarter of the e-stores are pure Internet Play

  8. Total market per country The Nordic region is 12%

  9. Total market per industry Travel is by far the largest market

  10. E-commerce is a safe place to sell E-stores see e-commerce as a safe channel

  11. Optimism for further growth, consumers The Swedes and the Poles are on a roll

  12. Consumers expectations for further growth across Europe Fashion online seems to have great potential

  13. To find lower prices as a driver for e-commerce Years old

  14. To find larger product range as a driver for e-commerce Young people use Internet to personalize their consumption Years old

  15. To save time as a driver for e-commerce in France Years old

  16. To find lower prices as a driver for e-commerce in France Years old

  17. To find larger product range as a driver for e-commerce in France Years old

  18. E-stores offering mobile commerce 21% of the stores are about to launch m-commerce

  19. M-consumers There is a lot of mobile action in Sweden and Poland

  20. M-consumers M-commerce is reaching out to younger crowds Years old

  21. What they bought with their phone M-commerce is especially success-ful for services to be consumed ”on the go

  22. Expectations for mobile purchases The heavy users in Sweden and Poland are the most optimistic

  23. M-consumers per age group in Germany Nearly no m-commerce for people older than 45 years Years old

  24. Preferred payment method Card is the most popular method, but not in every country

  25. How to choose payment method Safe and easy, that’s the triggers

  26. Consumers who prefer cards

  27. Preferred payment methods in Sweden Three main alternative methods

  28. Preferred payment methods in Sweden

  29. Preferred payment methods in Sweden

  30. Preferred payment methods in UK People pay with the plastics

  31. Preferred payment methods in UK

  32. Preferred payment methods in UK

  33. Preferred payment methods in Germany Cards dominate, with micropayments being very popular

  34. Preferred payment methods in Germany

  35. Preferred payment methods in Germany Invoices are more popular outside of the major metro-politan areas

  36. Preferred payment methods in France Cards and micropayments

  37. Preferred payment methods in France Preferences not determined by sex

  38. Preferred payment methods in France Preferences not determined by age

  39. Preferred payment methods in France Preferences not determined by region

  40. City vs countryside in UK euros Ave consumption Equally frequent shopping in cities and outside No of purchases

  41. E-consumption per age group in UK Low online consumption for the youngest Years old

  42. German market per industry %

  43. City vs countryside in Germany euros Ave consumption No of purchases Higher average consumption in the largest cities

  44. E-consumption per age group in Germany Years old

  45. French market per industry %

  46. City vs countryside in France euros Ave consumption No of purchases More activity in the cities

  47. E-consumption per age group in France Years old

  48. Why shop abroad

  49. E-commerce on the move • E-commerce is well established among all consumer segments and it is a disruptive force in all industries • It is a massive market opportunity for merchants, total value estimated to amount to 213 billion Euro for 2011 • Still a fraction of total consumption and consumers do just above one purchase per month • Wide varieties in paying preferences across Europe, merchants have to take actions to cater for different preferences • M-commerce is gaining traction, Poland and Sweden in pole position

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