1 / 18

Maximizing Impact: Crowdsourcing, Learning Loops, and Effective Funding Strategies

Explore the power of crowdsourcing, learning loops, and effective funding strategies for nonprofits. Learn how to engage with crowds, analyze data, and cultivate relationships to drive social change. Discover tips for maximizing impact and building successful fundraising campaigns.

haley-oliver
Download Presentation

Maximizing Impact: Crowdsourcing, Learning Loops, and Effective Funding Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Our agenda • Collect midterms • Chapters 8-10 • Team meetings • Break • Fahrenheit speakers • About Tuesday’s class

  2. Chapter 8: Crowds Crowdsourcing Many people participating in joint project in small ways Museum’s ‘Crowd-CuratedExhibition’ Birdwatching

  3. 4 categories • Collective intelligence • Crowd creation • Crowd voting • Crowd funding

  4. Process: 3 questions • What should crowd do? • Not too big or small • Connect with right crowd • What to do with crowd’s input Listen & talk to people in planning project

  5. Cautions • Crowds unpredictable • ‘Angry mobs’ • ‘90% useless’ How could your nonprofit clients use crowdsourcing?

  6. Ch 9: Learning Loops Monitor & analyze results Track & reflect Modify tactics

  7. Humane Society 1: 10: 100 rule:createshareview

  8. Tradition vs. social media Listen online Cultivate bloggers, reporters Facebook, Twitter Supporters share with friends via social media • Market research • Press agent places story with media • Newspaper ad • Newsletters, press releases

  9. Measuring engagement • Number subscribers • Monthly trends • Engagement metrics • Bookmarking • Comments • Influence

  10. Bottom-line focus • ROI: Return on Investment • Social change

  11. Ch 10: Funding

  12. Keys to effectiveness • Be transparent • Be simple • Listen, engage, build relationships • Tell stories • Connect, don’t solicit

  13. Keys to success • Multichannel strategy • Partners, not ATMs • Storytelling • Thank donors • Friends first, then funds • ‘Fun’ in fundraising

More Related