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The impact of candidates, parties and the media. Presented by Dr Susan Banducci Associate Professor in Political Science, University of Exeter, UK. Linking People to the EU: European Parliamentary Elections. Second-order elections Party Campaign Activity Media coverage Turnout

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the impact of candidates parties and the media

The impact of candidates, parties and the media

Presented by Dr Susan Banducci

Associate Professor in Political Science, University of Exeter, UK

linking people to the eu european parliamentary elections
Linking People to the EU: European Parliamentary Elections
  • Second-order elections
    • Party Campaign Activity
    • Media coverage
    • Turnout
  • Do campaigns mobilise voters in European Elections?

Party Activity  Media Visibility  Turnout

data sources
1999, 2004 Analysis of News Coverage

Media content analysis of 2 TV news programs, 3-4 newspapers, 3-4 weeks prior to 2004 campaign.

In 2004 45,000+ stories and 290,000 actors coded

In UK -. BBC, ITV, The Sun and The Guardian, the Telegraph

2006 Survey of MEPs about Campaign Activity

Web Survey of MEPs elected in 2004

272 MEPs surveyed

Asked about campaign activity

David Farrell, Simon Hix and Roger Scully

Data Sources:

Data Sources:

1999, 2004 Analysis of News Coverage

  • Media content analysis of 2 TV news programs, 3-4 newspapers, 3-4 weeks prior to 2004 campaign.
  • In 2004 45,000+ stories and 290,000 actors coded
  • In UK -. BBC, ITV, The Sun and The Guardian, the Telegraph
meps campaign activity
MEPs Campaign Activity

% of MEPs who said they spent “a lot” of time on the listed activity.

where were the most active campaigns
Where were the most active campaigns?
  • According to the responses, highest Austria, Slovenia and Finland; lowest in Cyprus and Latvia
  • The New member states in 2004, less likely to engage in campaign activity
  • Lower campaign activity in countries with compulsory voting
parties candidates and media coverage
Correlation between party activity and visibility

Greater campaign activity, greater visibility of both EU and EP elections in newspapers (not TV)

0 to 1 on activity scale 27% EP news in newspapers

Correlation between party activity and # of EU actors in the news

Positive relationship between party activity and visibility of EU actors in EU news (not significant though)

Parties, candidates and media coverage
turnout
Turnout:
  • Greater Campaign Visibility, less voter drop-off from last national election
  • 8% less drop-off
  • More EU actors, greater turnout

Figure 2b

conclusions
Conclusions
  • Though generally low, increasingly visible elections and more focused on EU-level actors.
  • Parties, candidates do engage in mobilising activity.
  • Party activity leads to greater visibility of the elections in the news.
  • When contested, voters likely to have more knowledge and more likely to participate.