Business Planning for Museums

1. Business Planning for Museums Presented by Cecil Carter Murray State College

2. Where does a business Plan fit in? • Stakeholder’s dreams, ideas, needs • Vision – Where will we be in 10-20 years • Mission – Your reason for being • Strategic Plan – Long Term • Business Plan – Intermediate • Project Plan – Intermediate • Action Plan – Immediate

3. Thinking is the essence of planning • Overview • Museum Mission and Vision • Objectives of the Museum • What the Museum plans in terms of: • Number of Patrons, Budget, Collection, time, etc… • Patron needs and wants • Museum Resources • Important financial questions

4. Myths about a Business Plan 1. It must be long to be good 2. My Museum is too small for a plan 3. It takes 6 months to do a plan 4. You have to have a consultant do it 5. Why do it, it will just sit on a shelf? 6. It changes with each new Board

5. What goes into a Business Plan? Elements of your museum’s plan Human Resources Direction Operations Exhibits- Facilities Outreach Finance

6. The Planning Process • Direction - Vision, Mission, Objectives • Assessment – Current Realities - SWOT Analysis  Thinking – What do we do with the input? -Action: Collection Plan, Outreach Plan H/R Plan, Finance Plan, Implementation Plan

7. Business Planning for Museums • Direction - Questions • Do you have a vision for your museum? • What is your museum’s mission? • What is the museum’s background? Why did it get started • What are the museum’s objectives?

8. Business Planning for Museums • Assessments SWOT analysis • The museum’s strengths are: • The museum’s weaknesses are: • The museum’s opportunities are: • The museum’s threats are:

9. Business Planning for Museums • Assessments - Current Realities  Who are your stakeholders? • What is your museum’s image with each stakeholder group?  My current “outreach” consists of: • Our collection needs are….  What is your museum’s financial condition?

10. My museums issues are:

11. The Collection Plan Includes: • Collection Areas to consider - Collection Asset Inventory - Collection presentation, the story - Accession - Archiving - Provenance - Deaccession

12. Outreach Plan • Outreach Plan • What are our outreach objectives? • Targeted Stakeholder • Who are we reaching out to? • What is our message? • What medium do we use to reach our stakeholders most effectively? • What will this plan cost?

13. Human Resource Plan • Human Resources • Board of Directors • Staff of the Museum • Docents

14. Finance • BUDGET AND FINANCE • Budget • Revenue Forecasts • Expense Estimates • Productivity Measures • Finance • Capital Campaign • Capital Budget Items – Major Acquitions • Financing options

15. Budget Report • This month Year to Date • Actual Budget Actual Budget • Revenues $500 $500 $2,950 $3,000 • Expenses • Salaries 250 200 1,300 1,200 • Outreach 100 150 1,000 900 • Other 75 75 600 450 • Total 425 425 2,900 2,650 • Surplus $75 $75 $50 $350

16. Implementation Plan • Implementation is the action under the business plan • It’s elements are to: • Develop action steps under each objective • What resources will it take to do each step? • Determine when each action step will be done • Determine who will do each action • Chart it on a 13 Week Time Line

17. Contacts Cecil Carter Community Developer Murray State College One Murray Campus Tishomingo, Oklahoma 73460 Ph. 580.371.2371, ext 112 ccarter@mscok.edu